Build a community

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Create a place where your target audience can gather online and latvia b2b email leads connect with like-minded people. Online communities, like forums and private groups, strengthen your audience’s connection to your brand through the people they meet in the communities. For example, The Arboretum, Sprout’s online community, serves as a gathering place for 10,000 social and marketing professionals to connect for support, ideas, questions and industry updates.

Sprout's community channel, The Arboretum, that serves as a gathering place for 10,000 social and marketing professionals to connect for support, ideas, questions and industry updates.

Leverage user-generated content
What better way to get your audience engaged than by using their content in your social media posts? Try reacting to the original post or resharing the original post. Or, ask users to create content based on a specific prompt and share their content on your social channels. User-generated content makes your audience feel like they are a part of the brand and that they have a platform to share their experiences.

For example, Away uses content that customers of the brand have created. This makes Away’s audience feel special while providing social proof for potential customers.