WHAT ARE THE ADVANTAGES OF OMNICHANNEL SOLUTIONS FOR BLACK FRIDAY ACTIVATIONS?
Posted: Wed Jan 22, 2025 10:17 am
What are your expectations for Black Friday 2022? You can be sure that consumers' expectations are sky-high! Surveys show that around 50% of consumers intend to buy something on this date.
Black Friday usually brings a volume of people that retailers are not used to dealing with, and this year promises to be even more challenging. How are you preparing for this moment?
Today, we’re going to show you how omnichannel solutions can help you before, during, and even after Black Friday. Keep reading and open your mind to the service model of the future!
WHAT IS OMNICHANNEL?
Omnichannel is a service strategy that integrates the various spain whatsapp data communication channels used by the company (WhatsApp, Instagram, Facebook, chat, telephone, etc.) on the same platform, aligning communication with the consumer and making the dialogue fluid. It doesn't matter if the service starts via WhatsApp, it can end via telephone or any other channel that the customer prefers.
WHAT ARE THE ADVANTAGES OF OMNICHANNEL SOLUTIONS FOR BLACK FRIDAY ACTIVATIONS?
CREATE PERSONALIZED OFFERS:
You’re not the only one offering unmissable promotions to consumers, so you need to do something to stand out! How do you stand out? With personalization. People like to be seen, so if you show that you know your customer and offer an offer that fits exactly what they need, your chances of making a sale are much higher. To be able to carry out personalization, you need to collect consumer data on the main channels (for example, WhatsApp and Instagram).
PROVIDE A MORE FLUID AND PERSONALIZED SHOPPING JOURNEY:
Most purchases people make are based on emotion, and you need to take advantage of this fact. When you offer a seamless journey, you allow an uninterrupted flow of the impulse that made the customer buy your product. If you interrupt this flow, you may also slow down the impulse to buy. Therefore, invest in offering a seamless purchase journey (fast service, an updated and optimized website, good offers and several payment options).
DIVERSIFY CONTACT AND GET DATA FROM MULTIPLE SOURCES:
By providing consumers with multiple contact options, you have a greater chance of obtaining data. One piece of information here, another there, and so you build a complete customer profile. With your customer profile, you are able to deliver a more customized experience and thus generate more sales.
INCREASE YOUR REACH:
Nowadays, we have access to a world within this small and powerful machine that is our smartphones. With such easy access, people end up using several different channels (including social networks and websites). Have you ever heard the saying “out of sight, out of mind”? You need to make yourself seen, so you need to be present on these many different channels (the more channels you are on, the more seen you will be).
DIVERSIFY PAYMENT OPTIONS AND SELL MORE:
Attracting consumers to your sales page is already a challenge, so if you've achieved this feat, it's your obligation to accept the customer's preferred payment method. Otherwise, make no mistake, they'll leave and buy from a competitor who offers this courtesy. Accept multiple cards, PIX, bills, installment plans... That way, the consumer will have no excuse not to make the purchase.
The omnichannel strategy will integrate all your service channels, allowing you to concentrate consumer data in one place and still offer personalized, high-quality communication, which will help you win over and retain more and more customers.
Black Friday usually brings a volume of people that retailers are not used to dealing with, and this year promises to be even more challenging. How are you preparing for this moment?
Today, we’re going to show you how omnichannel solutions can help you before, during, and even after Black Friday. Keep reading and open your mind to the service model of the future!
WHAT IS OMNICHANNEL?
Omnichannel is a service strategy that integrates the various spain whatsapp data communication channels used by the company (WhatsApp, Instagram, Facebook, chat, telephone, etc.) on the same platform, aligning communication with the consumer and making the dialogue fluid. It doesn't matter if the service starts via WhatsApp, it can end via telephone or any other channel that the customer prefers.
WHAT ARE THE ADVANTAGES OF OMNICHANNEL SOLUTIONS FOR BLACK FRIDAY ACTIVATIONS?
CREATE PERSONALIZED OFFERS:
You’re not the only one offering unmissable promotions to consumers, so you need to do something to stand out! How do you stand out? With personalization. People like to be seen, so if you show that you know your customer and offer an offer that fits exactly what they need, your chances of making a sale are much higher. To be able to carry out personalization, you need to collect consumer data on the main channels (for example, WhatsApp and Instagram).
PROVIDE A MORE FLUID AND PERSONALIZED SHOPPING JOURNEY:
Most purchases people make are based on emotion, and you need to take advantage of this fact. When you offer a seamless journey, you allow an uninterrupted flow of the impulse that made the customer buy your product. If you interrupt this flow, you may also slow down the impulse to buy. Therefore, invest in offering a seamless purchase journey (fast service, an updated and optimized website, good offers and several payment options).
DIVERSIFY CONTACT AND GET DATA FROM MULTIPLE SOURCES:
By providing consumers with multiple contact options, you have a greater chance of obtaining data. One piece of information here, another there, and so you build a complete customer profile. With your customer profile, you are able to deliver a more customized experience and thus generate more sales.
INCREASE YOUR REACH:
Nowadays, we have access to a world within this small and powerful machine that is our smartphones. With such easy access, people end up using several different channels (including social networks and websites). Have you ever heard the saying “out of sight, out of mind”? You need to make yourself seen, so you need to be present on these many different channels (the more channels you are on, the more seen you will be).
DIVERSIFY PAYMENT OPTIONS AND SELL MORE:
Attracting consumers to your sales page is already a challenge, so if you've achieved this feat, it's your obligation to accept the customer's preferred payment method. Otherwise, make no mistake, they'll leave and buy from a competitor who offers this courtesy. Accept multiple cards, PIX, bills, installment plans... That way, the consumer will have no excuse not to make the purchase.
The omnichannel strategy will integrate all your service channels, allowing you to concentrate consumer data in one place and still offer personalized, high-quality communication, which will help you win over and retain more and more customers.