What Is Customer Churn? (+ How to Calculate & Prevent It)

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7 min. read
Maria Carpena
Maria Carpena
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Emerging Trends & Research Writer
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Customer churn definition: Customer churn is when someone from your customer pool stops buying your products, using your services, or renewing subscriptions from your business.



Customer churn, or customer attrition, is not the most exciting nurse database to measure and analyze. It is, however, one of the important revenue marketing metrics you should evaluate if you want to grow your business.

Think of it as a puzzle piece that will give you a better picture of your customer retention. Knowing your churn rate and understanding why your customers are turning away from your business is essential, so you can provide better services and products to keep your customers happy.

If you want to better understand what churn is, you’re on the right page!

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What is customer churn?
Customer churn is when someone from your customer pool stops buying your products, using your services, or renewing subscriptions from your business. In other words, they stop being your customer.