Books about direct marketing

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5 Books on Direct Marketing That Will Help You Grow Your Business
When it comes to advertising, some businessmen are at a loss. Media advertising space sellers, marketing agencies and other "experts" who know little about advertising easily take them "into circulation". To avoid such situations, an entrepreneur must understand the specifics of the types of direct marketing used in the enterprise and understand the topic.


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For a deeper understanding of the issue, we kuwait mobile phone numbers database recommend reading books written by professionals.

Drayton Bird "Direct Marketing. The Business of Sane People."

The book is almost 400 pages long, but it is a must-read for anyone who studies types of direct marketing and wants to apply it in their business. Drayton Bird has been working in this field for over 40 years (in England, where direct marketing is as well developed as in the States), and, of course, reading the guru's advice is interesting and useful.

The information is presented clearly and in a structured manner. It is very appealing that Bird, based on his vast experience, predicts how direct marketing will develop.

Dan Kennedy "Hard Direct Marketing: Make the Buyer Pull Out His Wallet."

Dan Kennedy is one of the most famous and highly paid experts in the field of direct marketing in the USA. He acts as a coach for businessmen on direct marketing and copywriting. The size of his fees varies from $50 thousand to $200 thousand plus royalties.

The author explains in detail why most entrepreneurs spend huge amounts of money on marketing and advertising in vain, and how not to follow their example. The book is useful for owners of offline businesses: stores, restaurants, private offices, since it examines examples from the practice of Kennedy's most successful clients who have achieved great heights in direct marketing. Having studied the examples and remembered the universal recommendations, you will be able to successfully use Dan's advice in any business sector.

Evgeniy Smolokurov, Roman Maslennikov "Direct Marketing. How to Develop a Business with Minimal Costs."

The authors explain the key tools and advantages of direct marketing in plain language. The book is designed to help both inexperienced businessmen and successful companies solve the main task - quickly and with minimal investment to attract buyers. Here you will also find real stories from the authors' personal experience in the field of advertising and sales.

The book will tell you about the rules for developing a single- or multi-stage direct marketing campaign and building a client base using basic tools.

Who is it for? Those who want to reduce advertising costs, accurately calculate the cost of a new client and learn which tools will definitely help attract customers with minimal costs.

Ivanov A. V. "Direct Marketing through the Eyes of a Practitioner".

After reading the first few pages, the reader, who perceives the terms “direct marketing” and “direct mail” as synonyms, makes an important discovery.

The book briefly describes the history and structure of direct marketing, examines its main types and tools: databases, sending messages by e-mail and fax, the network, mailing catalogs, telemarketing, traveling sales, souvenirs, special newspapers for product promotion, courier delivery, interactive cable TV with keyboards for users, impersonal direct mail.

The list of direct marketing tools can be further perceived as a list, if you do not grasp the main idea. According to the author, the main weapon of direct marketing is response and its initiation. If you fail to elicit a response, it is not direct marketing. And this is how the tool differs from advertising.

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