Here is an example from Sprout Social:
Posted: Wed Jan 22, 2025 8:44 am
It’s like flipping through someone’s personal photo album. It offers a glimpse into behind-the-scenes moments. For brands, these moments could include events, user-generated content and photoshoots. For example, Coach used this trend to showcase their fashion collection for Fall 2024.
Text posts
Traditionally, Instagram has been all about the visuals. However, at the moment, there’s a growing trend of text posts. The theme is to make the text post a static image or flip-through series within a carousel.
Brands are posting stats, listicles, tips, how-tos, quotes, announcements, usa b2b leads customer testimonials and more as aesthetically pleasing, minimalistic text posts that align with their branding.
Text posts stand out in a visually saturated feed and are great for offering bite-sized value or sparking conversation with followers.
an Instagram carousel of Sprout Social using text posts on its feed
Soft launches to tease products
Brands are teasing new products through “soft launch” posts. They are portraying new products with subtle hints, behind-the-scenes peeks or cryptic messages. Usually they are dropping a few posts over a period of time to create anticipation and hype for the launch of new products from those following.
This is an excellent strategy for engaging your audience to peak curiosity about what’s coming next. Additionally, creating buzz around a product before its official launch helps generate early interest and demand.
Check out how Huda Beauty did this soft launch Reel seamlessly:
Text posts
Traditionally, Instagram has been all about the visuals. However, at the moment, there’s a growing trend of text posts. The theme is to make the text post a static image or flip-through series within a carousel.
Brands are posting stats, listicles, tips, how-tos, quotes, announcements, usa b2b leads customer testimonials and more as aesthetically pleasing, minimalistic text posts that align with their branding.
Text posts stand out in a visually saturated feed and are great for offering bite-sized value or sparking conversation with followers.
an Instagram carousel of Sprout Social using text posts on its feed
Soft launches to tease products
Brands are teasing new products through “soft launch” posts. They are portraying new products with subtle hints, behind-the-scenes peeks or cryptic messages. Usually they are dropping a few posts over a period of time to create anticipation and hype for the launch of new products from those following.
This is an excellent strategy for engaging your audience to peak curiosity about what’s coming next. Additionally, creating buzz around a product before its official launch helps generate early interest and demand.
Check out how Huda Beauty did this soft launch Reel seamlessly: