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9 main forms for collecting applications on the website

Posted: Wed Jan 22, 2025 8:26 am
by Maksudasm
type has its own specific features. You can install all the options on one site at once or determine the most suitable for a specific resource.

Remember the main criterion: the form must meet all the wishes of the potential buyer during his presence in a certain place on the site.

Subscribe to our email newsletter
Email advertising is still working quite successfully. That is why our first form option is: "Subscribe to the newsletter". The main task is to find the visitor's email for advertising and selling your products and services using unobtrusive regular information.

It should be noted that advertising database today we are seeing the active development of chatbots and automatic funnels in social networks, which can perform the same functions as email distribution.

Such forms should be placed near the main content or at the bottom of the main page so that visitors fill them out after reviewing the necessary information. One field with the ability to specify an email address will be enough here. At most, you can also enter a name in this form.

Subscribe to our email newsletter

Of course, you will see the best effect when the client clearly understands what exactly he will receive by leaving his data. The name "Subscribe to the newsletter" here is of a general nature. You can send visitors (after completing an application on the site) some nice bonus by email.

Callback offer
This is the most common form of communication. It is especially good for businesses operating within their local area. Communication by phone is the fastest and, most importantly, the most convenient way to communicate and collect data for analytics.

The callback order form is no longer just a trendy element. It is practically mandatory on a company's website. Experts recommend installing it in the resource header, next to the phone number. It is not at all necessary to make a separate button.

The "Order a call" form may appear after clicking on the text presented as a link (underlined with a dotted line and highlighted in color), and have only one field where the user enters the contact number. This will increase conversion, since the visitor performs a minimum of actions. The fewer fields, the higher the efficiency of the form for applications from the site, because you will reduce the energy costs of potential buyers. There is only one minus: the manager will need to find out the client's name.

The form for ordering a call back should be placed next to the contacts at the bottom of the page so that the visitor does not have to scroll to the very top if he wants to leave a phone number.