Metrics for customer retention
Posted: Wed Jan 22, 2025 8:19 am
Reach
Reach is the potential unique viewers a post has—in other words, how many individuals have seen a post.
The difference between reach and impressions can canada b2b leads be confusing at first. Think of it this way: If I see a post three times, that’s three impressions. But I only count as one person reached. But they’re both important to track, especially if your goals for social are focused around brand awareness and perception.
Video views
Video views may come off as a vanity metric. But on certain channels, like TikTok, views count as impressions, and are therefore important to monitor.
Views are also a good indicator of how much awareness you’re generating with a video. But this metric is most powerful when combined with other metrics, like view duration, engagement or shares, that provide wider context.
Customer retention and loyalty is slightly less straightforward to measure on social than, say, awareness or conversion metrics. There are ways to gather this information through your channels. Here are a few metrics that will help you measure customer retention and loyalty:
Your net promoter score is how likely customers are to recommend your brand to other people—a helpful indicator of customer loyalty and retention.
Reach is the potential unique viewers a post has—in other words, how many individuals have seen a post.
The difference between reach and impressions can canada b2b leads be confusing at first. Think of it this way: If I see a post three times, that’s three impressions. But I only count as one person reached. But they’re both important to track, especially if your goals for social are focused around brand awareness and perception.
Video views
Video views may come off as a vanity metric. But on certain channels, like TikTok, views count as impressions, and are therefore important to monitor.
Views are also a good indicator of how much awareness you’re generating with a video. But this metric is most powerful when combined with other metrics, like view duration, engagement or shares, that provide wider context.
Customer retention and loyalty is slightly less straightforward to measure on social than, say, awareness or conversion metrics. There are ways to gather this information through your channels. Here are a few metrics that will help you measure customer retention and loyalty:
Your net promoter score is how likely customers are to recommend your brand to other people—a helpful indicator of customer loyalty and retention.