Marketing goals: concept, classification, principles of setting
Posted: Wed Jan 22, 2025 8:10 am
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Why is this important? Marketing goals are an integral part of the overall business strategy of any commercial organization. If they are not fully achieved, the company will lose part of the funds invested in promotion.
How to set? Marketing goals rcs database have their own classification and a clear order of formation. They are achieved by using certain means and analyzed using very specific tools.
The article explains:
General characteristics of marketing objectives
Relationship between marketing goals and objectives
Correlation of Marketing and Business Goals
Basic classification of marketing objectives
Quantitative and qualitative marketing goals
Strategic Marketing Objectives by Levels
Principles of Setting Marketing Goals Using the SMART System
Examples of correct formulation of various marketing objectives
The process of achieving marketing goals
Marketing Department Performance Indicators
Control tools
Some final tips for formulating marketing goals
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
General characteristics of marketing objectives
Marketing goals are specific quantitative or qualitative indicators that a company has set for a specific time period. The accuracy of the tasks set for each employee in particular and for the entire organization as a whole is an important condition for success.
The main marketing objectives are usually the following: expanding the consumer line; maximizing the level of consumer satisfaction; increasing choice; improving the quality of life.
The first of the listed goals indicates the desire of the enterprise to increase sales volumes and the organization's income using various methods and technologies. Companies can choose the path of artificially creating demand for their products, making them more in demand and developing a sales strategy.
Maximizing customer satisfaction involves identifying existing customer needs and maximizing the range of similar products.
The third marketing objective follows from the second one, but achieving it is associated with certain difficulties. You should not imitate a wide choice and work towards an abundance of different brands. Buyers can get confused by the huge number of brands and product options.
The goal of improving the quality of life seems noble, but measuring the "quality" itself is quite difficult. The wide choice of consumer products is certainly reflected in their price, characteristics and availability. This factor contributes to the improvement of the product, as a result of which buyers can better meet their needs, and therefore the quality of their life will also increase.
The implementation of marketing goals is directly related to the modernization and improvement of products to maximize customer satisfaction and stimulate sales in order to increase business profits.
Some stages of company development create situations when short- and medium-term marketing tasks come to the fore. In the long term, business strives to optimize profit indicators. This is the goal that the organization's marketing strategy is oriented towards, and in this it coincides with the company's market settings.
Save article:
Why is this important? Marketing goals are an integral part of the overall business strategy of any commercial organization. If they are not fully achieved, the company will lose part of the funds invested in promotion.
How to set? Marketing goals rcs database have their own classification and a clear order of formation. They are achieved by using certain means and analyzed using very specific tools.
The article explains:
General characteristics of marketing objectives
Relationship between marketing goals and objectives
Correlation of Marketing and Business Goals
Basic classification of marketing objectives
Quantitative and qualitative marketing goals
Strategic Marketing Objectives by Levels
Principles of Setting Marketing Goals Using the SMART System
Examples of correct formulation of various marketing objectives
The process of achieving marketing goals
Marketing Department Performance Indicators
Control tools
Some final tips for formulating marketing goals
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
General characteristics of marketing objectives
Marketing goals are specific quantitative or qualitative indicators that a company has set for a specific time period. The accuracy of the tasks set for each employee in particular and for the entire organization as a whole is an important condition for success.
The main marketing objectives are usually the following: expanding the consumer line; maximizing the level of consumer satisfaction; increasing choice; improving the quality of life.
The first of the listed goals indicates the desire of the enterprise to increase sales volumes and the organization's income using various methods and technologies. Companies can choose the path of artificially creating demand for their products, making them more in demand and developing a sales strategy.
Maximizing customer satisfaction involves identifying existing customer needs and maximizing the range of similar products.
The third marketing objective follows from the second one, but achieving it is associated with certain difficulties. You should not imitate a wide choice and work towards an abundance of different brands. Buyers can get confused by the huge number of brands and product options.
The goal of improving the quality of life seems noble, but measuring the "quality" itself is quite difficult. The wide choice of consumer products is certainly reflected in their price, characteristics and availability. This factor contributes to the improvement of the product, as a result of which buyers can better meet their needs, and therefore the quality of their life will also increase.
The implementation of marketing goals is directly related to the modernization and improvement of products to maximize customer satisfaction and stimulate sales in order to increase business profits.
Some stages of company development create situations when short- and medium-term marketing tasks come to the fore. In the long term, business strives to optimize profit indicators. This is the goal that the organization's marketing strategy is oriented towards, and in this it coincides with the company's market settings.