How to reactivate inactive subscribers with creative emails
Posted: Wed Jan 22, 2025 6:23 am
Below we analyze the industries with the highest and lowest open rates. Top industries/sectors: opening rate the sector with the best email open rate was government, followed closely by the medical, dental and veterinary industries. It's easy to understand why people are so eager to open these messages: they come from trusted institutions and the campaigns are likely to contain important information. The best opening rates government () medical, dental and health care () animal care and veterinary sciences () worst performing industries/sectors: opening rate the worst performing sector this year was gaming, with an open rate of .
Media and publishing recorded the botim data next lowest open rates, followed by authors in third place. If you work in any of these industries, consider updating your subject lines to improve open rates. Read this article to find out how to write more engaging subject lines . Lower open rates games () media and publishing () author () ➜ interesting fact: go for quality, not quantity. You can increase your open rate by cleaning up your mailing list.
This will remove low-quality, outdated, and spammy email accounts that don't engage with your emails. While this will cause your list size to decrease, it's not a loss, as these people weren't interacting with your messages. Smaller, more engaged lists are better for your email metrics and potentially your wallet, as you can spend less on email marketing if you send fewer messages. Benchmark for email click-through rate email click rate benchmark by industry in email click-through rate shows the percentage of email recipients who clicked on a link in your message.
Media and publishing recorded the botim data next lowest open rates, followed by authors in third place. If you work in any of these industries, consider updating your subject lines to improve open rates. Read this article to find out how to write more engaging subject lines . Lower open rates games () media and publishing () author () ➜ interesting fact: go for quality, not quantity. You can increase your open rate by cleaning up your mailing list.
This will remove low-quality, outdated, and spammy email accounts that don't engage with your emails. While this will cause your list size to decrease, it's not a loss, as these people weren't interacting with your messages. Smaller, more engaged lists are better for your email metrics and potentially your wallet, as you can spend less on email marketing if you send fewer messages. Benchmark for email click-through rate email click rate benchmark by industry in email click-through rate shows the percentage of email recipients who clicked on a link in your message.