Grow your discoverability with influencer marketing
Posted: Wed Jan 22, 2025 6:01 am
See more from Corporate Erin (aka Lisa Beasley) in israel b2b leads Sprout’s on-demand webinar about building data-powered social strategies.
The play: The best influencer content feels genuine—conveying relatable truths and capturing the creator’s unique artistic style. Corporate Erin’s videos are a reminder of why overly prescriptive creator briefs tend to result in lackluster content, while authentic posts perform well. Influencers understand what their audience wants, and that isn’t neatly scripted, overly promotional content.
That concludes this month’s installment of the PPR. Stay tuned for next month’s edition where we’ll be digging into brands who use AI to enhance their social content. Until next time, keep these points in mind:
Post Performance Report Takeaways
Remember: Influencer marketing isn’t just a 'nice to have.' It’s essential to reaching your audience and should be a core part of your strategy.
Look for people who are familiar with your products and represent the values of your target audience when searching for influencers for your next campaign.
Think beyond closely held beliefs in your industry to breakthrough and appeal to younger audiences.
Looking for more on influencer marketing ROI? Read up on this six-point framework for cracking the influencer ROI equation.
And if you see a social post or campaign that deserves to be highlighted, tag us @sproutsocial and use #PostPerformanceReport to have your idea included in a future article.
The play: The best influencer content feels genuine—conveying relatable truths and capturing the creator’s unique artistic style. Corporate Erin’s videos are a reminder of why overly prescriptive creator briefs tend to result in lackluster content, while authentic posts perform well. Influencers understand what their audience wants, and that isn’t neatly scripted, overly promotional content.
That concludes this month’s installment of the PPR. Stay tuned for next month’s edition where we’ll be digging into brands who use AI to enhance their social content. Until next time, keep these points in mind:
Post Performance Report Takeaways
Remember: Influencer marketing isn’t just a 'nice to have.' It’s essential to reaching your audience and should be a core part of your strategy.
Look for people who are familiar with your products and represent the values of your target audience when searching for influencers for your next campaign.
Think beyond closely held beliefs in your industry to breakthrough and appeal to younger audiences.
Looking for more on influencer marketing ROI? Read up on this six-point framework for cracking the influencer ROI equation.
And if you see a social post or campaign that deserves to be highlighted, tag us @sproutsocial and use #PostPerformanceReport to have your idea included in a future article.