Meet the GRM team... Hasan Softić, UI/UX designer
Posted: Wed Jan 22, 2025 3:32 am
Have you ever wondered what UI/UX designers actually do? Our newest team member, Hasan Softić, is here to answer your questions. Let's take a look at what he has to say about his role as a UI/UX designer at a digital marketing agency and how he contributes to the quality of delivery to GRM clients.
Thank you for taking the time to talk to us! To start, briefly tell us what the UI/UX team at GRM Digital actually does.
As many know, UI/UX stands for user interface/ user experience. Our job is to ensure that the client's website/application is visually appealing to their target audience, but also as functional as possible to provide them with a seamless user experience.
However, while our core responsibility is to create user-centric design, it is also crucial to always consider the business we are designing for, its needs, budget, goals, etc. That is why the UI/UX team at GRM Digital is involved in every project from the very beginning. We are responsible for some of the first steps of the project and are active in every stage of it – from the research phase, through wireframe creation , all the way to prototypes.
So, we always try to fully understand the client and their investor database before we even get into coming up with ideas and creating a strategy.
Thank you for this introduction to the role of a UI/UX designer. Can you explain in more detail what your main tasks actually involve?
People often think that UI and UX are the same thing and that our job is mostly about visual appeal, but there are many more elements that go into it. Both UI and UX design prioritize the quality of user interactions with a site/app, but they differ in approach and focus.
UX design aims to provide the user with the best possible experience using a website/application. So, the focus here is on functionality and primarily comes down to enabling the user to perform the desired actions as quickly and easily as possible. On the other hand, UI design still focuses on appearance, i.e. visual elements such as the color scheme, menu layout, and the like.
Therefore, the terms UX and UI are not synonymous, but the two disciplines complement each other and are so closely related that they have largely merged into one.
Specifically, when it comes to my role in the GRM team, at the very beginning of each project, it is necessary to conduct a detailed analysis of the documentation, as well as understand the business. It is very important to have a clear picture of what the client's most important goals are, what products and services they provide, which users will prevail (target audience), and what the biggest challenges have been so far.
Thank you for taking the time to talk to us! To start, briefly tell us what the UI/UX team at GRM Digital actually does.
As many know, UI/UX stands for user interface/ user experience. Our job is to ensure that the client's website/application is visually appealing to their target audience, but also as functional as possible to provide them with a seamless user experience.
However, while our core responsibility is to create user-centric design, it is also crucial to always consider the business we are designing for, its needs, budget, goals, etc. That is why the UI/UX team at GRM Digital is involved in every project from the very beginning. We are responsible for some of the first steps of the project and are active in every stage of it – from the research phase, through wireframe creation , all the way to prototypes.
So, we always try to fully understand the client and their investor database before we even get into coming up with ideas and creating a strategy.
Thank you for this introduction to the role of a UI/UX designer. Can you explain in more detail what your main tasks actually involve?
People often think that UI and UX are the same thing and that our job is mostly about visual appeal, but there are many more elements that go into it. Both UI and UX design prioritize the quality of user interactions with a site/app, but they differ in approach and focus.
UX design aims to provide the user with the best possible experience using a website/application. So, the focus here is on functionality and primarily comes down to enabling the user to perform the desired actions as quickly and easily as possible. On the other hand, UI design still focuses on appearance, i.e. visual elements such as the color scheme, menu layout, and the like.
Therefore, the terms UX and UI are not synonymous, but the two disciplines complement each other and are so closely related that they have largely merged into one.
Specifically, when it comes to my role in the GRM team, at the very beginning of each project, it is necessary to conduct a detailed analysis of the documentation, as well as understand the business. It is very important to have a clear picture of what the client's most important goals are, what products and services they provide, which users will prevail (target audience), and what the biggest challenges have been so far.