3. Consider the purchasing power of customers
Posted: Tue Jan 21, 2025 10:52 am
Source: shutterstock.com
Whether your particular beauty salon will be successful or not directly depends on how accurately you define your target audience, as well as how objectively you assess your ability to meet the needs of this audience.
An important criterion for assessing a particular segment of the target audience is its purchasing power. This indicator is closely related to the income level of your potential client, and you must take it into account at the pricing stage.
Agree, if you set the price physician database of the service higher than what your client can afford to pay, you will simply lose him. In order to analyze the purchasing power of a potential client, it is necessary to draw up a financial portrait of a typical visitor to your salon.
What social group do you think this person belongs to? What is his monthly income level? What services were he willing to pay for before and what can he pay for now?
4. Raise prices for services selectively so that it is not obvious
Customers usually perceive price increases for the entire range of services at once with discontent and indignation. Try to increase prices gradually. For example, first raise the price of those services that have both a low cost price and a very reasonable price on the price list.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153339
5. Adjust prices for services taking into account external economic factors
It is advisable to change prices for services no more than once every six months. But in today's conditions of economic instability, there may be exceptions. The situation is aggravated in cases where consumables and care products that studios use are purchased from a supplier in dollars or euros.
In such cases, in order to reduce the risks of exchange rate fluctuations, it is best to include a “smoothing” coefficient in the price of the service + add 10–20% to the cost of materials. The final cost of services from such manipulations will increase slightly.
6. Include discounts and bonuses in the cost of services
Include discounts and bonuses in the cost of services
Source: shutterstock.com
Often, managers of small businesses in the beauty industry forget about the so-called loyalty programs that help attract new clients and retain old ones. This includes discount systems, bonus programs, sweepstakes, gifts, etc. Salon managers usually immediately take into account all possible discounts when setting prices for services. The best anti-crisis solution can be considered the introduction of cumulative bonus programs instead of discounts. This approach allows you to maintain customer loyalty at a lower cost. The development of loyalty programs and pricing go almost hand in hand, mutually complementing and improving each other.
Whether your particular beauty salon will be successful or not directly depends on how accurately you define your target audience, as well as how objectively you assess your ability to meet the needs of this audience.
An important criterion for assessing a particular segment of the target audience is its purchasing power. This indicator is closely related to the income level of your potential client, and you must take it into account at the pricing stage.
Agree, if you set the price physician database of the service higher than what your client can afford to pay, you will simply lose him. In order to analyze the purchasing power of a potential client, it is necessary to draw up a financial portrait of a typical visitor to your salon.
What social group do you think this person belongs to? What is his monthly income level? What services were he willing to pay for before and what can he pay for now?
4. Raise prices for services selectively so that it is not obvious
Customers usually perceive price increases for the entire range of services at once with discontent and indignation. Try to increase prices gradually. For example, first raise the price of those services that have both a low cost price and a very reasonable price on the price list.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153339
5. Adjust prices for services taking into account external economic factors
It is advisable to change prices for services no more than once every six months. But in today's conditions of economic instability, there may be exceptions. The situation is aggravated in cases where consumables and care products that studios use are purchased from a supplier in dollars or euros.
In such cases, in order to reduce the risks of exchange rate fluctuations, it is best to include a “smoothing” coefficient in the price of the service + add 10–20% to the cost of materials. The final cost of services from such manipulations will increase slightly.
6. Include discounts and bonuses in the cost of services
Include discounts and bonuses in the cost of services
Source: shutterstock.com
Often, managers of small businesses in the beauty industry forget about the so-called loyalty programs that help attract new clients and retain old ones. This includes discount systems, bonus programs, sweepstakes, gifts, etc. Salon managers usually immediately take into account all possible discounts when setting prices for services. The best anti-crisis solution can be considered the introduction of cumulative bonus programs instead of discounts. This approach allows you to maintain customer loyalty at a lower cost. The development of loyalty programs and pricing go almost hand in hand, mutually complementing and improving each other.