Examples of using color in corporate identity
Posted: Tue Jan 21, 2025 10:40 am
The corporate style element of The Virgin Group , one of the largest companies in the world, is red. Its creator chose this color as a symbol of confidence and energy.
The Virgin Group's corporate colour
Red has long been a hallmark of Coca-Cola . It is believed that it was supposed to remind consumers of Santa Claus and the holiday, but this is just a funny legend.
Coca-Cola's corporate color
The logo of the mobile dentist database operator Vodafone was created in 1997 by the agency Saatchi & Saatchi. It contains a sign symbolizing speech communication, and the red color in this case in the corporate style speaks of the communication process. To soften the bright shade, the designers chose a silver background, which was also intended to bring a note of sophistication. In the Brandz Global Brand Ranking, the company became the most valuable brand in the UK, the value of which is at $ 36 billion.
Vodafone corporate color
Turquoise color #0ABAB5 belongs to the jewelry house Tiffany & Co , being a registered trademark. The company's first catalog was published in 1845 and was called the "Blue Book" - it is still published today. The signature shade is used in the production of boxes for jewelry, leather goods, accessories.
Tiffany & Co's signature color
The Home Depot , an American retail chain, has chosen orange as an element of its corporate identity and combines it with white in advertising, lettering and signage.
Home Depot's signature color
Orange is used by all brands that are part of the EasyGroup holding. It is the signature color of the low-cost airline EasyJet , as well as hotels and car rental companies. The key feature of the holding's trademark design is the use of orange as the main color, occupying most of the available space.
EasyJet corporate colour
The Veuve Clicquot champagne brand combines bright yellow with gold on the label.
Veuve Clicquot's signature color
John Deere is a company that produces agricultural machinery. It chose a bright green color for its logo, so its tractors are easily recognizable among others.
John Deere corporate color
The British cocoa sweets manufacturer Hotel Chocolat has chosen black as a component of its corporate identity, which the consumer should associate with dark chocolate. It is used to design product packaging, billboards, and stores.
Hotel Chocolat's corporate color
The most famous company using white is Apple , which uses it as the color of packaging, gadgets, and logo. For example, the iPod advertising campaign used a silhouette of a white device on a colored background.
Apple's signature color
The purple label, which is the most widely known in the world, belongs to chocolate Cadbury . The shade of purple 2685C has been considered its official color since 1914, and the company has the exclusive right to use packaging of this shade. And this is despite the fact that over the years of the brand's existence, its competitors, including Nestle, have tried to lay claim to this decision.
Cadbury's signature colour
The importance of color in corporate identity is difficult to overestimate; it is one of the important components of a company's visual identity. The appearance of a website, logo, advertisement, and social media pages depends on it.
Therefore, when choosing a paint, it is important to be consistent and carefully consider the decision, and in any doubts see a reason to contact specialists. Do not limit your imagination, trust your feelings, refuse excessive strictness, because when working w
The Virgin Group's corporate colour
Red has long been a hallmark of Coca-Cola . It is believed that it was supposed to remind consumers of Santa Claus and the holiday, but this is just a funny legend.
Coca-Cola's corporate color
The logo of the mobile dentist database operator Vodafone was created in 1997 by the agency Saatchi & Saatchi. It contains a sign symbolizing speech communication, and the red color in this case in the corporate style speaks of the communication process. To soften the bright shade, the designers chose a silver background, which was also intended to bring a note of sophistication. In the Brandz Global Brand Ranking, the company became the most valuable brand in the UK, the value of which is at $ 36 billion.
Vodafone corporate color
Turquoise color #0ABAB5 belongs to the jewelry house Tiffany & Co , being a registered trademark. The company's first catalog was published in 1845 and was called the "Blue Book" - it is still published today. The signature shade is used in the production of boxes for jewelry, leather goods, accessories.
Tiffany & Co's signature color
The Home Depot , an American retail chain, has chosen orange as an element of its corporate identity and combines it with white in advertising, lettering and signage.
Home Depot's signature color
Orange is used by all brands that are part of the EasyGroup holding. It is the signature color of the low-cost airline EasyJet , as well as hotels and car rental companies. The key feature of the holding's trademark design is the use of orange as the main color, occupying most of the available space.
EasyJet corporate colour
The Veuve Clicquot champagne brand combines bright yellow with gold on the label.
Veuve Clicquot's signature color
John Deere is a company that produces agricultural machinery. It chose a bright green color for its logo, so its tractors are easily recognizable among others.
John Deere corporate color
The British cocoa sweets manufacturer Hotel Chocolat has chosen black as a component of its corporate identity, which the consumer should associate with dark chocolate. It is used to design product packaging, billboards, and stores.
Hotel Chocolat's corporate color
The most famous company using white is Apple , which uses it as the color of packaging, gadgets, and logo. For example, the iPod advertising campaign used a silhouette of a white device on a colored background.
Apple's signature color
The purple label, which is the most widely known in the world, belongs to chocolate Cadbury . The shade of purple 2685C has been considered its official color since 1914, and the company has the exclusive right to use packaging of this shade. And this is despite the fact that over the years of the brand's existence, its competitors, including Nestle, have tried to lay claim to this decision.
Cadbury's signature colour
The importance of color in corporate identity is difficult to overestimate; it is one of the important components of a company's visual identity. The appearance of a website, logo, advertisement, and social media pages depends on it.
Therefore, when choosing a paint, it is important to be consistent and carefully consider the decision, and in any doubts see a reason to contact specialists. Do not limit your imagination, trust your feelings, refuse excessive strictness, because when working w