On niche subreddits related to your brand, however, conversations are full of these tidbits.
Posted: Tue Jan 21, 2025 10:20 am
post on r/Hyatt discussing in-room coffee makers and potential changes around them being included. The right panel shows information about the subreddit, including total membership and users currently online.
Complaints about your brand and products as well as ireland b2b leads competitors are an opportunity for you to identify and improve areas you may have previously overlooked. A single Reddit thread can provide intel to inform product development and even address problems before they escalate.
And—when done correctly—your brand can even join conversations on the platform.
Join conversations
Joining a conversation on Reddit is a true example of meeting your audience where they are. Reddit is also known for launching and nurturing trends and memes, and a single Reddit thread can become a news story all on its own. But there are some nuances to consider when responding to posts.
The number one rule, according to Rodriguez-Piedra: Don’t just drop in a sales pitch. “Offer valuable insights, answer questions, connect with people in the way the platform has encouraged users to show up—authentically. Become a resource, not a bullhorn.”
Customers don’t like being sold to on any social platform, but Reddit users really won’t take kindly to a brand account trying to upsell products in a thread. Instead, consider how you can leverage the people on your team to create value. Whether an “ask me anything” (AMA) on a relevant subreddit or assigning a specific person to browse Reddit and find customer care questions they can answer, always put authenticity at the center.
How to use Reddit social listening for your brand
Using social listening on Reddit requires a thoughtful strategy and an understanding of what to do with all the insights you’ll find. Here are suggestions on how to get started.
Complaints about your brand and products as well as ireland b2b leads competitors are an opportunity for you to identify and improve areas you may have previously overlooked. A single Reddit thread can provide intel to inform product development and even address problems before they escalate.
And—when done correctly—your brand can even join conversations on the platform.
Join conversations
Joining a conversation on Reddit is a true example of meeting your audience where they are. Reddit is also known for launching and nurturing trends and memes, and a single Reddit thread can become a news story all on its own. But there are some nuances to consider when responding to posts.
The number one rule, according to Rodriguez-Piedra: Don’t just drop in a sales pitch. “Offer valuable insights, answer questions, connect with people in the way the platform has encouraged users to show up—authentically. Become a resource, not a bullhorn.”
Customers don’t like being sold to on any social platform, but Reddit users really won’t take kindly to a brand account trying to upsell products in a thread. Instead, consider how you can leverage the people on your team to create value. Whether an “ask me anything” (AMA) on a relevant subreddit or assigning a specific person to browse Reddit and find customer care questions they can answer, always put authenticity at the center.
How to use Reddit social listening for your brand
Using social listening on Reddit requires a thoughtful strategy and an understanding of what to do with all the insights you’ll find. Here are suggestions on how to get started.