Is it really okay to have only one picture in the email?
Posted: Tue Jan 21, 2025 10:13 am
In email communication, concise and intuitive expression is crucial, but sometimes excessive pursuit of simplicity, such as only one picture in an email, may cause a series of problems. This seemingly clear method actually hides many disadvantages. Let's discuss it in detail below.
1. Accessibility Issues
Not all recipients can successfully load images in emails. Some users may experience slow or even no loading of images due to poor network conditions, such as in remote areas with weak signals or in office malta telegram number database environments with network congestion. Some users may disable automatic loading of images by default in their device settings in order to save data. In this case, if there is only one image in the email, it will be difficult for the recipient to obtain the information conveyed by the email, resulting in communication obstruction and failure to achieve the original purpose of the email.
2. Suspected spam
From the perspective of the email system, an email with only pictures can easily be identified as spam. This is because spammers often use pictures to bypass text content detection in order to evade anti-spam mechanisms. Therefore, when there is no necessary text description in the email and only a picture, the email service provider may mistakenly identify it as spam and directly block it in the recipient's spam box, making it impossible for the recipient to see the email at all, which seriously affects the email delivery rate and information delivery.
(Attachment: 15 practical tips: Keep your emails away from the spam box! )
3. Lack of Accessibility
For special groups such as the visually impaired, the image content cannot be directly recognized by auxiliary tools such as screen readers. Screen readers mainly read the text information in the email and inform the visually impaired users in the form of voice. Emails with only pictures cannot provide effective information for the visually impaired. This not only violates the principle of information accessibility, but also limits the scope of email audiences, which is not conducive to extensive communication between enterprises and various customer groups.
(Appendix: Accessible email design: Let everyone easily read your email marketing content )
1. Accessibility Issues
Not all recipients can successfully load images in emails. Some users may experience slow or even no loading of images due to poor network conditions, such as in remote areas with weak signals or in office malta telegram number database environments with network congestion. Some users may disable automatic loading of images by default in their device settings in order to save data. In this case, if there is only one image in the email, it will be difficult for the recipient to obtain the information conveyed by the email, resulting in communication obstruction and failure to achieve the original purpose of the email.
2. Suspected spam
From the perspective of the email system, an email with only pictures can easily be identified as spam. This is because spammers often use pictures to bypass text content detection in order to evade anti-spam mechanisms. Therefore, when there is no necessary text description in the email and only a picture, the email service provider may mistakenly identify it as spam and directly block it in the recipient's spam box, making it impossible for the recipient to see the email at all, which seriously affects the email delivery rate and information delivery.
(Attachment: 15 practical tips: Keep your emails away from the spam box! )
3. Lack of Accessibility
For special groups such as the visually impaired, the image content cannot be directly recognized by auxiliary tools such as screen readers. Screen readers mainly read the text information in the email and inform the visually impaired users in the form of voice. Emails with only pictures cannot provide effective information for the visually impaired. This not only violates the principle of information accessibility, but also limits the scope of email audiences, which is not conducive to extensive communication between enterprises and various customer groups.
(Appendix: Accessible email design: Let everyone easily read your email marketing content )