From a basic starting point, simply having a Bitcoin-friendly payment method shows how progressive your business is.
Or, in another simple case, using blockchain to formalize digital negotiations between companies can also work in your favor.
Not only is this safer from a business standpoint, but from a marketing standpoint it helps boost your brand image. A company that embraces emerging technology is innovative and cutting-edge, one that other brands may want to copy.
But, to make it work for your business the first step is to learn how to get Bitcoins to decide if it is right for your business.
All you need to accept Bitcoins is a digital wallet and a “pay slovenia whatsapp resource with Bitcoin” button at checkout.
How to use cryptocurrencies in Digital Marketing?
There are many companies that are already using blockchain for marketing purposes in a variety of ways.
At the most basic level, accepting cryptocurrencies for payments highlights that your business is innovative in embracing emerging technologies.
Another key area where marketers can take inspiration from cryptocurrency is the blockchain technology used to power it.
“Blockchain can be useful for tracking user data and information.”
But, in summary, the following are the ways in which you can use cryptocurrencies in digital marketing:
Blockchain can be used to formalize digital transactions between companies by placing them on the public ledger, as we saw previously.
It can also be useful for tracking user data and information.
Blockchain offers marketers a way to use anonymous data sets for marketing activity while reducing the risks of exploitation.
Using bitcoin improves the security of your data. It won't store personal payment information, and that can say a lot about your brand through positioning.
It’s trustworthy because it also means your business is at less risk of data theft. Ultimately, that improved perception could drive a better conversion rate.
Bitcoin or any other type of cryptocurrency opens your business to a new audience. As a brand, you create the perception that you are innovative.