Thematic flavoring
Posted: Tue Jan 21, 2025 10:12 am
The pinnacle of aroma marketing is thematic scents. They are used to complement the mood or as decoration of an exhibit. The essence of the phenomenon is that the scent should correspond to the nature of the environment, for example, like the aroma of popcorn in movie theaters. There is a pattern that buyers spend most of their time in places where the scent is present.
Samsung conducted a study that showed that buyers underestimate the time they spend shopping by 26% , as when introduced to themed scents they buy three times more products than when they buy regular ones.
Thematic scenting involves 99 acres database choosing a scent that will complement the product in a specific area of the store. For example, some retail outlets use coconut scent in a swimwear and accessories boutique, or baby powder in the baby clothing department. The context of use is crucial in the area of themed scents. According to psychologists, written labels, auditory cues, and visual contact can influence aroma marketing. If the scent does not match the product, its group, or the environment, then instead of attracting customers, the opposite effect will occur.
Signature scents
A signature scent involves developing and creating a unique scent for a specific brand. It conveys unique sensations to customers and is also used as an advertising board for fragrances, a bouquet in a sales area. This is a very expensive undertaking both in terms of finance and time, so it is not very suitable for small businesses.
Retailers who can afford it choose signature scents based on a combination of certain smells that evoke positive emotions or memories associated with their product. Large companies planning to use signature odorants work with perfume companies or strategists to develop their scent. If budget does not allow, you can experiment with choosing different scent combinations yourself. It is important that the scent used reflects the products, the store, the brand itself, and this will be your distinguishing feature.
Recommended articles on this topic:
Marketing Department KPI: 11 indicators and calculation example
32 methods of finding and attracting clients
9 Types of Customer Loyalty Programs
Selecting a scent
In order for the composition to become a coherent element of the image, it should be carefully thought out. There is no ideal smell, so the choice of the optimal aromatic composition is based on the objective opinions of specialists in this field, as well as on the taste and choice of people who are responsible for the choice. The principles of aromamarketing in business indicate that there is an olfactory memory. The impressions it records have a significant impact on a person's emotions and push him to specific actions.
Currently, aroma marketing has found wide application all over the world, namely:
One of the leading airlines is distributing a scent in its business class cabins that has a refreshing and relaxing effect on travelers waiting for their flight, which positions the brand well.
In establishments with a gastronomic focus, the following is practiced: to stimulate the appetite, natural citrus aromas are often used; to tie the customer to the place and encourage purchase, the smells of cookies, coffee or chocolate are used; and the spirit of seafood stimulates the taste buds and evokes associations with holidays.
Selecting a scent
Samsung conducted a study that showed that buyers underestimate the time they spend shopping by 26% , as when introduced to themed scents they buy three times more products than when they buy regular ones.
Thematic scenting involves 99 acres database choosing a scent that will complement the product in a specific area of the store. For example, some retail outlets use coconut scent in a swimwear and accessories boutique, or baby powder in the baby clothing department. The context of use is crucial in the area of themed scents. According to psychologists, written labels, auditory cues, and visual contact can influence aroma marketing. If the scent does not match the product, its group, or the environment, then instead of attracting customers, the opposite effect will occur.
Signature scents
A signature scent involves developing and creating a unique scent for a specific brand. It conveys unique sensations to customers and is also used as an advertising board for fragrances, a bouquet in a sales area. This is a very expensive undertaking both in terms of finance and time, so it is not very suitable for small businesses.
Retailers who can afford it choose signature scents based on a combination of certain smells that evoke positive emotions or memories associated with their product. Large companies planning to use signature odorants work with perfume companies or strategists to develop their scent. If budget does not allow, you can experiment with choosing different scent combinations yourself. It is important that the scent used reflects the products, the store, the brand itself, and this will be your distinguishing feature.
Recommended articles on this topic:
Marketing Department KPI: 11 indicators and calculation example
32 methods of finding and attracting clients
9 Types of Customer Loyalty Programs
Selecting a scent
In order for the composition to become a coherent element of the image, it should be carefully thought out. There is no ideal smell, so the choice of the optimal aromatic composition is based on the objective opinions of specialists in this field, as well as on the taste and choice of people who are responsible for the choice. The principles of aromamarketing in business indicate that there is an olfactory memory. The impressions it records have a significant impact on a person's emotions and push him to specific actions.
Currently, aroma marketing has found wide application all over the world, namely:
One of the leading airlines is distributing a scent in its business class cabins that has a refreshing and relaxing effect on travelers waiting for their flight, which positions the brand well.
In establishments with a gastronomic focus, the following is practiced: to stimulate the appetite, natural citrus aromas are often used; to tie the customer to the place and encourage purchase, the smells of cookies, coffee or chocolate are used; and the spirit of seafood stimulates the taste buds and evokes associations with holidays.
Selecting a scent