5. Use social listening to stay ahead of the conversation
Posted: Tue Jan 21, 2025 10:08 am
These efforts create new opportunities to showcase romania b2b leads the value of social media with strategic partners. As a result, the college continues to strengthen its online presence and foster a more connected campus community.
According to Grimes, social listening is crucial for keeping the Gettysburg social media strategy audience-centric. “We use listening tools to evaluate the timing of different campaigns, assess the positive mentions of the college in digital spaces and measure our work against industry benchmarks.”
It also plays a key role in crisis management. When an issue—whether it be local, national or global—is unfolding, the Gettysburg team uses Listening to determine whether they should pause scheduled posts or develop messaging around the issue. The tool provides an overview of the conversation at large, along with valuable sentiment analysis data to provide a clearer understanding of audience opinions.
Sprout’s Listening dashboard highlights Sentiment Summary and Sentiment Trends.
“Sometimes, an issue will feel very prominent to us because we’re in the comments and reading conversations. Then, we’ll look at Listening data and see that the conversation’s impact is pretty limited. It helps us understand from a really realistic perspective what truly is happening and whether or not we need to either take action or resume normal business.”
– Staci Grimes, Director of Digital Marketing, Gettysburg College
The tips outlined above will help refine your strategy, but there’s nothing to refine without content. At Gettysburg, students aren’t only featured in social media posts—they’re also involved in planning and producing them.
According to Grimes, social listening is crucial for keeping the Gettysburg social media strategy audience-centric. “We use listening tools to evaluate the timing of different campaigns, assess the positive mentions of the college in digital spaces and measure our work against industry benchmarks.”
It also plays a key role in crisis management. When an issue—whether it be local, national or global—is unfolding, the Gettysburg team uses Listening to determine whether they should pause scheduled posts or develop messaging around the issue. The tool provides an overview of the conversation at large, along with valuable sentiment analysis data to provide a clearer understanding of audience opinions.
Sprout’s Listening dashboard highlights Sentiment Summary and Sentiment Trends.
“Sometimes, an issue will feel very prominent to us because we’re in the comments and reading conversations. Then, we’ll look at Listening data and see that the conversation’s impact is pretty limited. It helps us understand from a really realistic perspective what truly is happening and whether or not we need to either take action or resume normal business.”
– Staci Grimes, Director of Digital Marketing, Gettysburg College
The tips outlined above will help refine your strategy, but there’s nothing to refine without content. At Gettysburg, students aren’t only featured in social media posts—they’re also involved in planning and producing them.