Visualize Data - Google Data Studio

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After logging in, the following view will appear, where we can decide whether the report we want to create will be based on an existing template available on Google, or whether we want to create it ourselves from scratch. For the purposes of this post, we will create a report from scratch.

Creating a report in Google Data Studio
Add data sources
In order for the report we are going to create to function properly, we first need to add the data sources from which we will get the information. So we click "Create" > "Data Source".

Adding Data Sources in Google Data Studio
Select data source
We add data sources that we have access to in a given project. Let's start with Google Analytics. So we click on the appropriate tile.

Adding Data Sources (Analytics) in Google Data Studio
Then we select the appropriate account, service and view we want to import.

Adding Data Sources (Analytics) in Google Data Studio
Create a report
If we do not have specific guidelines, the safest way is to leave the next view as it is and click the “Create report” button.

Creating a report in Google Data Studio
Add other sources
In the same way as Google Analytics, we add other sources on which we want to base our report (e.g. Google Ads).

Add items to report
It's time for the main task - adding elements to the report. The following view appears.

Adding items to a report in Google Data Studio
So let's break down the entire interface to know what we're dealing with (click on the image to enlarge it).

Report Elements in Google Data Studio
1 - Report name, just click to edit.
2 - Main report settings. From here we can export it to PDF, change the document sweden telemarketing data grid settings or insert any element into the report.
3 - Button for adding another report page.
4 - "Undo" and "Redo" buttons.
5 - Report element selection mode.
6 - Button for adding more sources from which the report will draw data.
7 - Adding charts. After expanding, various types of charts appear, from which we can choose the right one. The button next to it gives us access to charts created by other users, which we can also use.
8 - Adding interactive elements to the report, such as setting the date range or filters.
9 - Adding graphic elements to the report, images, shapes, etc.
10 - Options for the graphic design of the entire report.
11 - The main part of the report, the work area, this is where we place all the report elements.
12 - Options for the currently selected element. If no element is selected, options for the entire report appear.
13 - Refreshing the report connection to data sources.
14 - Report sharing options.
15 - Report preview from the recipient's side.

After selecting a specific report element, the following options appear on the right:

Report Elements in Google Data Studio
1 - Data options presented by the element.
2 - Graphic design options for the element.
3 - Here we select from which previously added data source the element will draw data.
4 - In this section we must select from the list what data - in relation to which dimension we want it to be presented.
5 - List of all statistics that have been imported from the data source.

If you want the best possible visual effect, I suggest that after setting the report dimensions in the “theme and layout” options, create a sheet of the same dimensions in any graphics program (Photoshop, Illustrator, etc.) and design the graphic design there first, then export it as JPG or PNG files and import them into the report.

Share report
After designing the report and naming it, all that's left for us to do is get a sharing link, thanks to which we'll always have convenient access to an automatically updated report, e.g. from last month. To do this, click the "Share" button.

Report Elements in Google Data Studio
Then go to the "Manage access" tab, in the sharing options select "Anyone who has the link can view" and save the generated link.

Report Elements in Google Data Studio
Okay, now that we know how to create your own personalized report, let's talk about why you should use Google Data Studio.

What are the advantages of this solution?
Google Data Studio allows you to automate reporting, thanks to the direct connection to data sources we do not have to enter any statistics manually.
Allows you to present data from multiple sources in one report.
Easily share reports.
Possibility to export the report in PDF format.
The tool is completely free.
All projects created are saved on an ongoing basis in the cloud, which enables collaboration between multiple people on a single report.
Unfortunately, Google Data Studio also has its drawback, namely for people who do not work at a computer every day or older people, the interface may seem quite complicated. I assure you, however, that this is an impression that will disappear after an hour of using the tool.

So there’s nothing left to do but create your first report, let’s get started!