Overseas marketing content must grasp these key points to attract people's attention

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The success or failure of overseas marketing and the effectiveness of it are closely related to the survival of foreign trade enterprises. Since the Internet era, the global market has matured, and the vast overseas market has become an indispensable part of the overall market of enterprises. There are now many ways to market overseas, but the ultimate focus is to bring good communication effects and good reputation to enterprises and brands. However, the habits and preferences of overseas consumers for marketing content are very different from those of domestic consumers. So how should we do a good job of marketing content to catch the attention of overseas consumers?

1. "Fun is King" in Overseas Marketing

The statistics of global content forwarding on Facebook in 2017 show that the kenya telegram number database posts that are forwarded the most and interacted with the most by Facebook users are those involving humor, fun and entertainment. Because the main users of Facebook are young people aged 20 to 28, it is understandable for them to pursue fun, novel and interesting things.

Therefore, we should make the marketing content of the product down-to-earth, interesting and close to life, so that the majority of consumers feel friendly and unconsciously have a good impression of the product, and marketing will be a big step forward. For example, the short videos that are currently popular, those that are extremely interesting and entertaining are easily spread widely by users, and can also help with product marketing and brand implantation.