Product Manager Functions
Posted: Tue Jan 21, 2025 6:36 am
The main responsibilities of a product manager are:
assessment, research and preparation;
creation and implementation;
testing and analysis;
improvement.
Let's consider these functions teacher database in the context of an online store with home delivery of goods, which has its own mobile application. It is the development of this software product that is the task of the product manager in our case.
Assessment, research and preparation
The manager analyzes the market to determine how to improve the product and how this will affect business development.
The specialist studied popular applications, not limited to competitors, but also considered services of various focus areas: entertainment, financial, gaming. The product manager found that such programs often include short videos or stories that carry informational or entertainment value. The product manager suggested that including such content could increase the time users spend in the application, and ultimately contribute to sales growth.
At this stage, the specialist made calculations showing that the implementation of such an idea, costing about 500,000 ₽ and taking 3 months to implement, could increase the company’s income by 50%.
Different employees in the company can generate ideas, but only the product manager is required to conduct preliminary market research and then bears full responsibility for the development, implementation and analysis of the effectiveness of innovations.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Creation and implementation
After analyzing the market, the product manager formulates a product idea and sets tasks for the development team, aiming for efficient and cost-effective integration of the new feature.
Let's turn to our example with an online store. At this stage, the product specialist's task is to adapt the story. It should attract the attention of customers. The product manager decided that the stories will feature recipes and ideas for table setting. He decides to place a block with new content not only on the main page of the application, like competitors, but also in the product categories. According to the specialist, this way users will pay more attention to the stories, will spend more time in the sections of the application, and not on the main screen.
The product manager then distributes tasks among team members and coordinates the development process. At the same time, he or she interacts with the project manager, ensuring that the budget and deadlines for implementing the idea are met.
Creation and implementation of a job description for a product manager
assessment, research and preparation;
creation and implementation;
testing and analysis;
improvement.
Let's consider these functions teacher database in the context of an online store with home delivery of goods, which has its own mobile application. It is the development of this software product that is the task of the product manager in our case.
Assessment, research and preparation
The manager analyzes the market to determine how to improve the product and how this will affect business development.
The specialist studied popular applications, not limited to competitors, but also considered services of various focus areas: entertainment, financial, gaming. The product manager found that such programs often include short videos or stories that carry informational or entertainment value. The product manager suggested that including such content could increase the time users spend in the application, and ultimately contribute to sales growth.
At this stage, the specialist made calculations showing that the implementation of such an idea, costing about 500,000 ₽ and taking 3 months to implement, could increase the company’s income by 50%.
Different employees in the company can generate ideas, but only the product manager is required to conduct preliminary market research and then bears full responsibility for the development, implementation and analysis of the effectiveness of innovations.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Creation and implementation
After analyzing the market, the product manager formulates a product idea and sets tasks for the development team, aiming for efficient and cost-effective integration of the new feature.
Let's turn to our example with an online store. At this stage, the product specialist's task is to adapt the story. It should attract the attention of customers. The product manager decided that the stories will feature recipes and ideas for table setting. He decides to place a block with new content not only on the main page of the application, like competitors, but also in the product categories. According to the specialist, this way users will pay more attention to the stories, will spend more time in the sections of the application, and not on the main screen.
The product manager then distributes tasks among team members and coordinates the development process. At the same time, he or she interacts with the project manager, ensuring that the budget and deadlines for implementing the idea are met.
Creation and implementation of a job description for a product manager