According to Global Consumer Pulse Research, a study done for Accenture, this generation represents almost 5 billion people. In another survey, done by Adobe, 38% of respondents said they are more likely to consume products and services from brands that show diversity in their advertisements, and 34% have already boycotted a company or brand at least once because they don’t feel their identities were represented in company advertisements or actions. Another crucial point when we talk about inclusion is digital accessibility. Currently, around 15% of the world’s population has some type of disability.
And even so, many companies are still unprepared to serve this uganda phone number data demographic. A survey by the English company Click-Away Pound showed that 69% of respondents abandon websites due to a lack of accessibility. Additionally, 86% said they would spend more if online stores were accessible. I think it’s undeniable how much the current generation cares about diversity, equity, and digital inclusion. So, to really connect with their audience, brands will need to take this topic seriously and invest in digital accessibility. In addition to complying with the law, it is a way to differentiate yourself from your competitors and exceed your consumers’ expectations.
2022, TikTok established itself as a fever among young people and adults and remains a very strong digital trend for next year. The video application’s strength is so great that it is managing to go head to head with Google when it comes to doing searches. This is what an article published by Google itself showed, where it reports that almost 40% of Generation Z prefers searches on TikTok and Instagram over Google’s search and maps features. With the app’s power, the “tiktokization” of other apps was gaining more and more ground.