The 4Ps of Marketing
Posted: Tue Jan 21, 2025 5:26 am
marketing
The 4Ps of marketing are also known as the marketing mix, because they indicate the variables that influence the way in which your strategies should be established and the way to act in response to the responses you receive from the market.
The 4Ps of marketing include: Product, Price, Place, and Promotion, which we will detail below:
Product: the element around which everything revolves
This is a fairly broad and important concept, as it egypt whatsapp resource establishes the characteristics of the product or service that your company is offering.
The product encompasses everything that is placed on a market for purchase and that, in some way, can satisfy a consumer's need or desire. It may not even be something tangible, but encompasses ideas and even values.
In any marketing strategy it is necessary to define the product as best as possible, so it would be very useful to answer the following questions to establish it:
What do I sell?
What needs does my product satisfy?
What features does my product have?
What are the benefits of each of them?
What added value does my product provide?
The 4Ps of marketing are also known as the marketing mix, because they indicate the variables that influence the way in which your strategies should be established and the way to act in response to the responses you receive from the market.
The 4Ps of marketing include: Product, Price, Place, and Promotion, which we will detail below:
Product: the element around which everything revolves
This is a fairly broad and important concept, as it egypt whatsapp resource establishes the characteristics of the product or service that your company is offering.
The product encompasses everything that is placed on a market for purchase and that, in some way, can satisfy a consumer's need or desire. It may not even be something tangible, but encompasses ideas and even values.
In any marketing strategy it is necessary to define the product as best as possible, so it would be very useful to answer the following questions to establish it:
What do I sell?
What needs does my product satisfy?
What features does my product have?
What are the benefits of each of them?
What added value does my product provide?