You can read more about video advertising

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Video Advertising on YouTube
Official YouTube video advertising is broadcast on any platforms where YouTube videos are posted - in social networks, in online cinemas, on sites with video content. Additionally, advertising materials can appear on sites and in applications of Google partner video resources. Depending on the content of the advertising, you can choose the most suitable format.formats on YouTube in Google Help.

You can also publish a video about the upcoming event on your YouTube channel: tell more about the program, introduce the speakers, answer questions from the audience.

Video invitations to the conference from speakers will help increase the level of trust from the audience:


Partnership
If you are holding an online event together with partners, use partner resources to place advertisements: websites, social networks, contact database. In return, you can offer to mention the partner in iran email list PR materials, place a clickable partner logo on your resources, and similar assistance in promoting partner events.

Mentioning the event in your affiliate newsletter will help expand your audience reach:


Media and PR
It is better to start working with the media a few months before the event. Keep in mind that it may take a lot of time to create and coordinate materials. In addition, the publication placement depends on the content plan, which is often created a couple of months in advance.

The media can publish announcements and press releases of the event, PR articles, interesting interviews with speakers and other materials that match the style of a particular publication. Try to use unique content for each site, including unique photo and video materials. Regardless of the chosen format, make sure that your publication contains the necessary information about the event: name, topic, conditions of participation, dates and registration method for participants.