Understanding consumer behavior
Posted: Tue Jan 21, 2025 4:05 am
First, we must remember that marketing is made for people and people constantly change their tastes, habits, preferences and it is always necessary to understand these transformations and adjust to them.
It sounds silly, but it is quite common to see brands that have not yet understood that their strategies must constantly change as behavior changes.
Now, I want to give you some very valuable data on new consumer behavior. Come with me!
Consumer trust in content creators
A study by Olapic and Cite Research reveals a growing distrust of brands among consumers.
Given the vast amount of fake news being shared online, these shoppers are increasingly likely to trust posts from real people over recommendations made by brands themselves.
Did you know that 75% of children of the new generation poland phone number list dream of being YouTubers? Well, these are just reflections of the great changes in consumer behavior today.
New cell phones, SmartTVs and laptops have brought new possibilities for consuming content over the Internet. In addition, the number of content creators has been increasing on platforms such as YouTube, Spotify, Twitch, Instagram, among others.
With so many people consuming this type of content, it is extremely important for brands to adapt to these new channels within their marketing strategies.
Podcasts are overtaking traditional media
Being able to listen to (or watch) whatever you want, whenever you want is a trend of the new generation. This has led many people to migrate from traditional media to digital platforms.
It sounds silly, but it is quite common to see brands that have not yet understood that their strategies must constantly change as behavior changes.
Now, I want to give you some very valuable data on new consumer behavior. Come with me!
Consumer trust in content creators
A study by Olapic and Cite Research reveals a growing distrust of brands among consumers.
Given the vast amount of fake news being shared online, these shoppers are increasingly likely to trust posts from real people over recommendations made by brands themselves.
Did you know that 75% of children of the new generation poland phone number list dream of being YouTubers? Well, these are just reflections of the great changes in consumer behavior today.
New cell phones, SmartTVs and laptops have brought new possibilities for consuming content over the Internet. In addition, the number of content creators has been increasing on platforms such as YouTube, Spotify, Twitch, Instagram, among others.
With so many people consuming this type of content, it is extremely important for brands to adapt to these new channels within their marketing strategies.
Podcasts are overtaking traditional media
Being able to listen to (or watch) whatever you want, whenever you want is a trend of the new generation. This has led many people to migrate from traditional media to digital platforms.