The reader can also help with the company's

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To attract an audience, blogs publish articles on broad topics. For example, “What are focus groups…”.


For more involved users, there are detailed materials, such as "The Complete Guide to Amazon Advertising."


At the end of most materials, users are offered to try the company's free products.


Even if the user is not yet ready to use the services, he can download useful materials in exchange for registration.


remarketing by sharing the post with friends.


In addition to the initial content, the company offers usa email list various guides, books and other valuable materials.


When downloading materials, the user will be asked for an email and some personal data, and immediately after successful download, a thank you page will open with an announcement of free HubSpot products.

You can also read a full review of free and premium products on the company's website.

To stay up to date with company news, the user can subscribe to the email newsletter.

In fact, HubSpot sells its products through content. The company demonstrates its expertise, builds trust with the audience. First, it provides value and proves its usefulness for the business in every possible way. Only after creating some loyalty, customers are drawn into the sales funnel.