Identify the right influencers who can drive ROI with your audience

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Cost per engagement
Return on ad spend
Conversion rate
Repeat purchases
Customer Lifetime Value
Retention rate
Referrals
When trying to find the right influencers suriname b2b leads that are likely to drive a higher ROI, hire based on audience fit—your target audience’s demographics, interests and affinities—and historic performance.

But before you begin your influencer search, consider your channel strategy. Reflect on your product category or industry to help determine the most important channel(s) and which influencers to hire based on their social presence. We recommend looking at influencers who talk about your industry and whose content outperforms when they mention your industry or product, then filtering down to target demographics and geolocation.

For example, if your fitness target audience is largely UK-based it may be wise to choose a UK fitness influencer that reviews similar products because their audience will expect that type of content.

The influencer identification process is a manual journey that can take time and effort. But with a database like Sprout Influencer Marketing, you can search based on audience demographics, location, topics and performance.

You can use the People View to discover and organize profiles that interact with your brand. This view ensures you can authentically interact with the people who engage with your brand the most. People View can help foster connections with influencers, manage your VIP lists and view conversation history. This feature helps expedite the influencer identification process because you can see your most active audience members and understand more about them.