KPI and salary of a director
Posted: Mon Jan 20, 2025 10:24 am
First, let's determine how much contextual advertising specialists earn, working with Yandex.Direct, for example. This will help us understand what kind of payment should be provided for such a professional, because this plays a key role in choosing a hiring method.
We recommend taking your advertising budget into account. There is no single answer to the question "What is the income of a direct marketing specialist?" In general, their income depends on the scale of your business, the region, the advertising budget, and the level of the specialist's skills.
Usually, the amount planned to be spent on clicks should be at least comparable to the fee of a direct marketing specialist. In other words, you shouldn't hire a specialist for 40,000 rubles if the advertising budget is only 5,000 rubles. And vice versa.
KPI and salary of a director
Source: shutterstock.com
The main aspect that a cash app database contextual advertising professional should focus on is the number of leads, i.e. user requests that come through the Yandex search engine. If the number of requests is steadily growing or at least does not decrease during difficult periods for the company, the specialist justifies his salary. According to KPI, it is important to track key metrics:
Targeted traffic . If the ad is written incorrectly or the PR campaign is not optimally configured, clicks will come not only from target users, but also from random visitors. The traffic will be cheaper, but the company will not benefit from it.
Budget expenditure . It should be used as efficiently as possible. It is often the case that advertising attracts many visitors, but the conversion of the web resource is low. Buyers click on the ad, go to the site, do not see anything interesting and leave, and the budget is wasted.
Number of calls . As already mentioned, the number of leads is a key parameter. It should be controlled using call tracking (CRM systems). Do not rely on intuition, set up precise tracking once, and the issue will be resolved.
To evaluate the effectiveness of a director's work, the following parameters must be taken into account:
Time spent by users on the site . There is no need to aim for inflated goals; for many resources, especially small online stores, 10 minutes on the resource is a good result. Visitors leave the page after 10-15 seconds - this is a signal of problems.
Site View Depth . This parameter is not significant for landing pages, but is critical for online trade and corporate sites. The more of them the user visited after going to the site, the better the viewing depth indicator.
Achieving the set goals . It is necessary to track the success of completing tasks - the number of clicks, requests left and orders placed.
Bounce rate . If it exceeds 30-40%, you should review the settings of advertising and the site itself. A high bounce rate is not always the fault of a professional, perhaps a more in-depth analysis will be required.
A direct marketing specialist is not responsible for actual sales, website conversion, or processing of incoming requests.
Read also!
We recommend taking your advertising budget into account. There is no single answer to the question "What is the income of a direct marketing specialist?" In general, their income depends on the scale of your business, the region, the advertising budget, and the level of the specialist's skills.
Usually, the amount planned to be spent on clicks should be at least comparable to the fee of a direct marketing specialist. In other words, you shouldn't hire a specialist for 40,000 rubles if the advertising budget is only 5,000 rubles. And vice versa.
KPI and salary of a director
Source: shutterstock.com
The main aspect that a cash app database contextual advertising professional should focus on is the number of leads, i.e. user requests that come through the Yandex search engine. If the number of requests is steadily growing or at least does not decrease during difficult periods for the company, the specialist justifies his salary. According to KPI, it is important to track key metrics:
Targeted traffic . If the ad is written incorrectly or the PR campaign is not optimally configured, clicks will come not only from target users, but also from random visitors. The traffic will be cheaper, but the company will not benefit from it.
Budget expenditure . It should be used as efficiently as possible. It is often the case that advertising attracts many visitors, but the conversion of the web resource is low. Buyers click on the ad, go to the site, do not see anything interesting and leave, and the budget is wasted.
Number of calls . As already mentioned, the number of leads is a key parameter. It should be controlled using call tracking (CRM systems). Do not rely on intuition, set up precise tracking once, and the issue will be resolved.
To evaluate the effectiveness of a director's work, the following parameters must be taken into account:
Time spent by users on the site . There is no need to aim for inflated goals; for many resources, especially small online stores, 10 minutes on the resource is a good result. Visitors leave the page after 10-15 seconds - this is a signal of problems.
Site View Depth . This parameter is not significant for landing pages, but is critical for online trade and corporate sites. The more of them the user visited after going to the site, the better the viewing depth indicator.
Achieving the set goals . It is necessary to track the success of completing tasks - the number of clicks, requests left and orders placed.
Bounce rate . If it exceeds 30-40%, you should review the settings of advertising and the site itself. A high bounce rate is not always the fault of a professional, perhaps a more in-depth analysis will be required.
A direct marketing specialist is not responsible for actual sales, website conversion, or processing of incoming requests.
Read also!