Would you recommend the product to someone you know?

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1.- Demographic questions NPS surveys are usually very short, even just one question long. However, sometimes you may encounter demographic questions such as age, gender, income, etc. Collecting this data can be useful when you are creating a well-segmented database for future campaigns . Still, try to avoid demographic questions in surveys if they're not necessary. This data can be obtained from other systems, such as a CRM or a customer database created when customers register on your website. Remember, the fewer questions your survey has, the more willing users will be to answer it . 2.- The central question of the Net Promoter Score: would the client recommend you to other users? The central question in an NPS survey is whether the customer would recommend the brand, its product or its service. This question can be formulated in different ways, although it will always maintain its essence and objective.


For example, it is common to find questions nursing home care service email list like: How likely are you to recommend our service to a friend or family member? Would you recommend this event to your colleagues? On a scale of 0 to 10, how recommendable do you think the brand is? 3.- Justify the answer After the question about the likelihood of recommendation, it may be a good time to get some extra information . You can take advantage of this to include an open question to justify the previous answer. Above all, it is very useful in anticipation of low scores. It is an opportunity to find out what specifically is not working. 4.- Comments to improve the service Another common way to obtain information in surveys to measure the Net Promoter Score is to provide the opportunity to make comments and suggestions .