Build and manage an agency team
Posted: Mon Jan 20, 2025 8:49 am
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She also had to get used to rolling up her sleeves and getting straight to work at her new company. Melissa admits that it wasn't difficult to start doing some of the work herself again, but finding team members who shared her passion for digital marketing and training them to do the various tasks was a challenge.
With previous experience recruiting and managing marketing teams, Melissa took a “hire slowly” approach, looking for talent with both digital marketing skills and cultural fit. As part of the interview process, she has candidates complete "homework assignments," often providing client scenarios and asking them for recommendations to assess their critical thinking skills.
For example, an assignment might ask a public relations (PR) intern candidate to discuss how artificial intelligence (AI) affects PR and provide ideas for promoting a specific client's business. This exercise helps Melissa understand their thought processes and how they approach new marketing challenges.
As a valued reader, you can save $550 on an all-access pass if you act now. Offer ends Friday!
Get details
She also had to get used to rolling up her sleeves and getting straight to work at her new company. Melissa admits that it wasn't difficult to start doing some of the work herself again, but finding team members who shared her passion for digital marketing and training them to do the various tasks was a challenge.
With previous experience recruiting and managing marketing teams, Melissa took a “hire slowly” approach, looking for talent with both digital marketing skills and cultural fit. As part of the interview process, she has candidates complete "homework assignments," often providing client scenarios and asking them for recommendations to assess their critical thinking skills.
For example, an assignment might ask a public relations (PR) intern candidate to discuss how artificial intelligence (AI) affects PR and provide ideas for promoting a specific client's business. This exercise helps Melissa understand their thought processes and how they approach new marketing challenges.