Marketing and sales: what it is, importance, tools and management in CRM Bitrix 24

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Automating processes is still a priority for many sales teams when they hire Bitrix24.CRM . What many people forget – or haven’t realized yet – is that the platform has the potential to efficiently guide data-driven marketing and sales management .

How is your team performing? What are the bottlenecks in your sales operations? On a day-to-day basis, while your salespeople are involved in follow-up and negotiation activities, the CRM is gradually being populated with data on leads, opportunities, customers and – it’s worth remembering – the performance of the salespeople themselves.

This data, if analyzed later, can help identify opportunities and avoid losses in your operation .

In this article, you will learn how to use Bitrix24.CRM as a data-driven tool for sales teams and also discover how to use the data you already have in Business Intelligence analysis .

Understand what marketing and sales management is
Marketing and sales management is a business area whose objective is to conduct market analysis and identify consumer characteristics. In other words, the manager must be able to observe customer movements and understand their desires, needs, pain points and commercial interests.

The marketing and sales sectors of a company aim to discover the business demands, understand the best ways to reach and attract customers, generate valuable content for consumers and, of course, bring profits and good business results to the organization.

After all, what is the difference between marketing and sales?
Although they are related sectors, there are many differences between marketing and sales. The marketing team must be responsible for thinking about and developing strategies that can attract potential customers to your business. Therefore, they need to develop advertisements, informative content and materials that are likely to please the target audience.

The sales team's goal is to close deals and increase the company's sales numbers , based on opportunities generated by marketing. Therefore, those responsible for sales must use techniques to convince potential customers to purchase products or services, converting them into real consumers for the company.

Understand the relationship between marketing and sales
The marketing and sales departments are directly related, and therefore must remain in constant contact within your company. But what is the relationship between these two business areas, after all?

Well, they work with different methodologies and functions, but they aim for complementary morocco telemarketing data objectives: winning more customers and, consequently, more sales and better financial results.

In other words, for the sales team to close a good number of sales, the marketing team must generate good opportunities and attract many potential customers. However, for sales professionals to know that high-quality opportunities have been generated, they need to be in direct contact with marketing employees.

So, if you want to achieve good results in your company, keep the marketing and sales areas integrated and ensure that there is an exchange of feedback between them. This way, they will work together and achieve better overall results!

Importance of marketing and sales integration to achieve results
As you can see, marketing and sales management is essential for the development of your company. Now, learn more about the importance of marketing and sales integration in management:

01- Helps reduce business costs
With marketing and sales management working in an integrated manner, your company can significantly reduce costs. This is because, if teams work together, they can determine which marketing strategies are producing results and which are simply generating unnecessary expenses.

This way, it is possible to analyze which techniques should be cut, to reduce the costs of your business and, at the same time, boost sales assertively.

02- Makes access to information more dynamic
The integration of marketing and sales in management is essential to facilitate access to business information.

As teams start working together, information ends up being centralized, and this makes access to it much more dynamic, since it is all gathered in the same database.

This is also very positive for the company's internal communication , as, with integrated marketing and sales management, both teams have access to the same information.

This prevents communication failures and reduces the possibility of only part of the team being aware of some data or communication.

03- Safer and more effective management
Although marketing and sales management is already functional in itself, it can be improved even further. With integration between the two sectors, management can become much safer and more effective.

This is because, when integrated, teams can work together and identify and avoid security breaches more easily. In addition, it is also possible to increase collective productivity , as employees begin to interact more and become more motivated to work.