The emergence of a feeling of anxiety and irritability when in contact with a company or product
Posted: Mon Jan 20, 2025 8:12 am
Problems with service are the problems of many companies. Here we are talking about a combination of incorrect actions: persistent encouragement to purchase goods, talking to the audience in raised tones, ignoring customer requests and much more.
The reasons for this can be different, from the incompetence of managers in communicating with clients to a lack of staff due to a large flow of customers.
Consumers also become dissatisfied if the company does not respond to a question for a long time.
Emotional reasons for customer departure
It is believed that the acceptable skype database waiting time for a response in messengers is no more than 10 minutes, and a response to a request from a website should arrive within 60 minutes. Only by establishing prompt feedback can you expect to conclude a contract with a client. 55% of respondents will give preference to the company that responds to them faster.
Any worries, stress, anxiety and negative emotions are firmly fixed in the "company - negative" link. In this state, the client will not be able to cooperate with you and will go to competitors.
The emergence of indifference towards a product or company
If a cafe does not update its menu for several years, then even the most delicious dishes do not evoke the same joyful emotions and customers look for some variety in other establishments. There is a way out - update the menu several times a year, add seasonal novelties.
This system works in any field. Applications should be updated more often, acquire new useful functions. A clothing store needs to update its product range to interest customers.
It is very important to listen to the wishes of the target audience. They are absolutely open in their wishes and want updates. It is the new products that motivate them to come back.
Lack of a sense of value and uniqueness among customers for the company
If all contact between the seller and the buyer is reduced to the formula "buy-sell", then there is no emotional attachment. The client does not feel interest from the company, which means he can choose some other company for cooperation. It is necessary to feed people with positive feelings, especially in those areas where there are very large monetary turnovers: both in B2B and B2C.
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"B2B Marketing: Key Features, Promotion Channels"
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For example, Anatoly buys an expensive car from a well-known company. When registering the car, he sees that he is treated very politely, and he will expect the same attitude in the future. After some time, he comes to the showroom for maintenance and understands that his name is unknown to the managers, they are not interested in the period of operation of the car, they are too formal in their work.
He does not have a loyalty card or any other document that would provide him with a discount on services at this particular service. He does not feel valuable to this company, which means he will easily terminate any relationship with it and go to another company for the next service, where it is cheaper or which is closer to home.
If a client makes a significant purchase or has been cooperating with the company for a very long time, then he definitely has the right to a loyal attitude and some privileges.
The reasons for this can be different, from the incompetence of managers in communicating with clients to a lack of staff due to a large flow of customers.
Consumers also become dissatisfied if the company does not respond to a question for a long time.
Emotional reasons for customer departure
It is believed that the acceptable skype database waiting time for a response in messengers is no more than 10 minutes, and a response to a request from a website should arrive within 60 minutes. Only by establishing prompt feedback can you expect to conclude a contract with a client. 55% of respondents will give preference to the company that responds to them faster.
Any worries, stress, anxiety and negative emotions are firmly fixed in the "company - negative" link. In this state, the client will not be able to cooperate with you and will go to competitors.
The emergence of indifference towards a product or company
If a cafe does not update its menu for several years, then even the most delicious dishes do not evoke the same joyful emotions and customers look for some variety in other establishments. There is a way out - update the menu several times a year, add seasonal novelties.
This system works in any field. Applications should be updated more often, acquire new useful functions. A clothing store needs to update its product range to interest customers.
It is very important to listen to the wishes of the target audience. They are absolutely open in their wishes and want updates. It is the new products that motivate them to come back.
Lack of a sense of value and uniqueness among customers for the company
If all contact between the seller and the buyer is reduced to the formula "buy-sell", then there is no emotional attachment. The client does not feel interest from the company, which means he can choose some other company for cooperation. It is necessary to feed people with positive feelings, especially in those areas where there are very large monetary turnovers: both in B2B and B2C.
Read also!
"B2B Marketing: Key Features, Promotion Channels"
Read more
For example, Anatoly buys an expensive car from a well-known company. When registering the car, he sees that he is treated very politely, and he will expect the same attitude in the future. After some time, he comes to the showroom for maintenance and understands that his name is unknown to the managers, they are not interested in the period of operation of the car, they are too formal in their work.
He does not have a loyalty card or any other document that would provide him with a discount on services at this particular service. He does not feel valuable to this company, which means he will easily terminate any relationship with it and go to another company for the next service, where it is cheaper or which is closer to home.
If a client makes a significant purchase or has been cooperating with the company for a very long time, then he definitely has the right to a loyal attitude and some privileges.