Analysis of product movement and sales
Posted: Mon Jan 20, 2025 7:11 am
The objective of this component of marketing research is to determine the most effective methods and means of quickly bringing the product to the client and selling it. Here, various distribution channels, intermediaries and sellers, distribution costs are studied, and what methods and forms of sales can be used within the company's activities are investigated. Particular attention is paid to other enterprises engaged in wholesale and retail trade, and their strengths and weaknesses are determined.
The research results in an understanding of how to increase turnover, optimize product inventories, and create the most efficient channels for the movement of goods.
Research of sales promotion systems
Marketing research of the market fusion database includes the study of sales activation mechanisms. Specialists take into account the behavior of suppliers and intermediaries, consumers. An analysis of the effectiveness of advertising and interaction with clients is also carried out. As a result, researchers offer methods that will allow developing a public relations policy, forming consumer demand and increasing the effectiveness of communication channels.
Research of advertising activity
The study of this activity involves testing PR tools, i.e. during the analysis, specialists compare how much the real effectiveness of the PR campaign corresponds to expectations. Also, in the process, it is possible to assess how long its impact on the audience lasts. In addition, the effectiveness of various competitions and benefits that the company applies to the client, intermediary or supplier is also determined.
Research of the internal environment of enterprises
The objective of this part of the analysis is to determine the current level of competitiveness of the company. To do this, specialists compare external and internal environmental factors, collect, take into account and analyze marketing information in order to improve the quality of decision-making and control procedures.
Case: VT-me
The research results in an understanding of how to increase turnover, optimize product inventories, and create the most efficient channels for the movement of goods.
Research of sales promotion systems
Marketing research of the market fusion database includes the study of sales activation mechanisms. Specialists take into account the behavior of suppliers and intermediaries, consumers. An analysis of the effectiveness of advertising and interaction with clients is also carried out. As a result, researchers offer methods that will allow developing a public relations policy, forming consumer demand and increasing the effectiveness of communication channels.
Research of advertising activity
The study of this activity involves testing PR tools, i.e. during the analysis, specialists compare how much the real effectiveness of the PR campaign corresponds to expectations. Also, in the process, it is possible to assess how long its impact on the audience lasts. In addition, the effectiveness of various competitions and benefits that the company applies to the client, intermediary or supplier is also determined.
Research of the internal environment of enterprises
The objective of this part of the analysis is to determine the current level of competitiveness of the company. To do this, specialists compare external and internal environmental factors, collect, take into account and analyze marketing information in order to improve the quality of decision-making and control procedures.
Case: VT-me