What Is Interactive Marketing? + Examples for Your Inspo
Posted: Mon Jan 20, 2025 6:31 am
Interactive marketing definition: Interactive marketing is a marketing strategy that uses visuals, videos, games, and other formats to encourage your audience to engage with your content. When executed well, it captures your audience’s attention and provides a delightful customer experience.
Every marketer wants their brand to stand out among their competitors and provide a memorable, delightful experience to their prospects. Thanks to new technologies, marketers can come up with creative ways to attract their audience’s attention and engage them with interactive marketing.
This blog post will discuss these interactive marketing topics, so you can start employing these tactics for your business:
What is interactive marketing?
6 types of interactive marketing
3 interactive marketing examples
5 benefits of interactive marketing
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What is interactive marketing?
Interactive marketing is a marketing tactic encouraging your audience to engage or communicate with your business. It captures your audience’s attention and provides a delightful customer experience.
How does interactive marketing provide a pleasant customer experience?
Interactive marketing uses any of the following to get your target audience’s attention and provide a delightful experience as you present your brand:
Infographics
Visuals
Videos
Audio
Games
Quizzes
Email
6 types of interactive marketing
Brands can engage their prospects and customers with different interactive marketing types throughout the different stages of the sales funnel:
Polls and quizzes
Live streaming and interactive videos
Interactive storytelling
Calculators
Solution finders
Audio
Let’s go through each one:
1. Polls and quizzes
If you’re looking for a fun way for your audience to interact with your website or content, create a poll or a quiz about a relevant topic. Websites like Buzzfeed have created various quizzes covering their audience’s different interests. You can also employ this tool for your brand.
Every marketer wants their brand to stand out among their competitors and provide a memorable, delightful experience to their prospects. Thanks to new technologies, marketers can come up with creative ways to attract their audience’s attention and engage them with interactive marketing.
This blog post will discuss these interactive marketing topics, so you can start employing these tactics for your business:
What is interactive marketing?
6 types of interactive marketing
3 interactive marketing examples
5 benefits of interactive marketing
You can also subscribe to our free weekly paytm database to get the latest on all things digital marketing delivered straight to your inbox!
Don’t miss our Marketing Manager Insider emails!
Join 200,000 smart marketers and get the month’s hottest marketing news and insights delivered straight to your inbox!
Enter your email below:
Enter your work email
(Don’t worry, we’ll never share your information!)
cta44 img
What is interactive marketing?
Interactive marketing is a marketing tactic encouraging your audience to engage or communicate with your business. It captures your audience’s attention and provides a delightful customer experience.
How does interactive marketing provide a pleasant customer experience?
Interactive marketing uses any of the following to get your target audience’s attention and provide a delightful experience as you present your brand:
Infographics
Visuals
Videos
Audio
Games
Quizzes
6 types of interactive marketing
Brands can engage their prospects and customers with different interactive marketing types throughout the different stages of the sales funnel:
Polls and quizzes
Live streaming and interactive videos
Interactive storytelling
Calculators
Solution finders
Audio
Let’s go through each one:
1. Polls and quizzes
If you’re looking for a fun way for your audience to interact with your website or content, create a poll or a quiz about a relevant topic. Websites like Buzzfeed have created various quizzes covering their audience’s different interests. You can also employ this tool for your brand.