Create enough high-quality content
Posted: Mon Jan 20, 2025 6:28 am
Strategies to increase conversion rates
1. Target your ads to the right audience
To ensure your campaign is showing to your exact target customers, you need to do keyword research to see which keywords have high search volume and low competition in order to have the most success. I recommend looking for long-tail keywords, which are longer, more specific phrases so you can target a narrower group of customers. Additionally, Google Ads allows you to specify the language and location of your ads, so you can target them to specific regions and people. Additionally, Facebook Ads allows you to go even further and specify industries, personas, genders, and interests to create hyper-targeted ads.
Related articles:
What is Account-Based Marketing (ABM)? Definition, Examples, and Tools
2. Rethink site structure and paths
If you can’t make people want to see more of your site when they cayman islands telegram number database visit your homepage, then you won’t see many conversions.
Consider the following points:
When the homepage loads, is your primary CTA immediately visible?
Is the page layout confusing and offers too many options?
Is the style and branding consistent with the actual content of the site?
Do you have all the basic components you need for a site? (Company profile, product/service pages, case studies, blog, downloadable resources, inquiry form, etc.)
These are just a few questions to check if your website offers a smooth user experience, is easy to understand, and doesn’t prompt users to close the tab immediately.
3. Reduce conversion barriers
If you run an e-commerce site and only offer online ordering as your single conversion point, you might be a bit too ambitious. Usually, users who visit your site for the first or second time - even if they are considering one of your products - they will usually compare your product with a few other products. Therefore, you can offer free samples or free trials and make them your main conversion goal. Alternatively, for users who have questions about your product, you should add an inquiry form, which is also less likely to get conversions (compared to actual purchases).
Another popular strategy to inspire more conversions is to create a content library of various white papers, infographics, product guides, on-demand webinars, etc. that can be downloaded by filling out a form.
Additionally, content throughout the site, from case studies and blogs to basic company information, should be revisited to check for any problem areas that may be causing users to bounce. In order to guide users all the way to conversion, you must ensure that content along the way is also optimized to ensure the best possible customer experience.
5. Try to optimize your table
As a final step, it’s important to optimize your forms to ensure they are easy to fill out for your users. A common mistake is to give users too many fields to fill out, which can cause users to think it takes too long to complete, or they may have reservations about sharing so much personal information. Only include fields that ask for the information you really need.
Summarize
When it comes to online marketing, the focus is often on traffic and increasing the number of sessions, but increasing your conversion rate should really be your ultimate goal, as it’s an important way to get new leads and sales opportunities. If your current conversion rate is low, try to figure out why, then follow our simple strategies to increase it.
1. Target your ads to the right audience
To ensure your campaign is showing to your exact target customers, you need to do keyword research to see which keywords have high search volume and low competition in order to have the most success. I recommend looking for long-tail keywords, which are longer, more specific phrases so you can target a narrower group of customers. Additionally, Google Ads allows you to specify the language and location of your ads, so you can target them to specific regions and people. Additionally, Facebook Ads allows you to go even further and specify industries, personas, genders, and interests to create hyper-targeted ads.
Related articles:
What is Account-Based Marketing (ABM)? Definition, Examples, and Tools
2. Rethink site structure and paths
If you can’t make people want to see more of your site when they cayman islands telegram number database visit your homepage, then you won’t see many conversions.
Consider the following points:
When the homepage loads, is your primary CTA immediately visible?
Is the page layout confusing and offers too many options?
Is the style and branding consistent with the actual content of the site?
Do you have all the basic components you need for a site? (Company profile, product/service pages, case studies, blog, downloadable resources, inquiry form, etc.)
These are just a few questions to check if your website offers a smooth user experience, is easy to understand, and doesn’t prompt users to close the tab immediately.
3. Reduce conversion barriers
If you run an e-commerce site and only offer online ordering as your single conversion point, you might be a bit too ambitious. Usually, users who visit your site for the first or second time - even if they are considering one of your products - they will usually compare your product with a few other products. Therefore, you can offer free samples or free trials and make them your main conversion goal. Alternatively, for users who have questions about your product, you should add an inquiry form, which is also less likely to get conversions (compared to actual purchases).
Another popular strategy to inspire more conversions is to create a content library of various white papers, infographics, product guides, on-demand webinars, etc. that can be downloaded by filling out a form.
Additionally, content throughout the site, from case studies and blogs to basic company information, should be revisited to check for any problem areas that may be causing users to bounce. In order to guide users all the way to conversion, you must ensure that content along the way is also optimized to ensure the best possible customer experience.
5. Try to optimize your table
As a final step, it’s important to optimize your forms to ensure they are easy to fill out for your users. A common mistake is to give users too many fields to fill out, which can cause users to think it takes too long to complete, or they may have reservations about sharing so much personal information. Only include fields that ask for the information you really need.
Summarize
When it comes to online marketing, the focus is often on traffic and increasing the number of sessions, but increasing your conversion rate should really be your ultimate goal, as it’s an important way to get new leads and sales opportunities. If your current conversion rate is low, try to figure out why, then follow our simple strategies to increase it.