How to Use Interactive Tools for Enterprise Lead Generation

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The campaign was a huge success, with notification open rates for the magazine increasing several times compared to mobile ads, and store visits also increasing several times. Working with Norwegian cinemas and newspapers, Coca-Cola used beacon technology in promotional campaigns designed to increase engagement and make retargeting more precise. First, the app offered moviegoers a free Coke coupon when they used the coupon.

The beacon then collected these people's data armenia telegram database and retargeted them a week later with a Coca-Cola ad that offered free movie theater tickets when they opened the News app. The campaign achieved outstanding results, with click-through rates of over 1 million. An app that helps users compare gas prices has been downloaded over a million times. It allows fuel retailers and consumer goods brands to deliver targeted offers to app users when they are nearby. Special news and location-specific offers on fuel refill pumps.

To achieve this goal, free beacons are distributed at gas station convenience stores across the United States and Canada. The initiative enabled direct communication with consumers and increased foot traffic to the pumps, with some stores experiencing significant increases of up to 10%. This kind of personalization goes a long way in building stronger brand-customer relationships. For example, let’s say a customer regularly orders vegan products from a food delivery service.