How to Increase Marketing ROI in 7 Steps

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Marketing return on investment (ROI) is a metric used to assess the success and profitability of marketing initiatives. It enables companies to evaluate the financial results of their marketing campaigns and decide if the funds invested in marketing yield a profit.



So it’s like putting a magnifying glass on your marketing activities and asking, “Hey, are you pulling your weight around here, or should I be sending you off to the marketing retirement home?” By evaluating the ROI, you can determine which marketing tactics generate the most significant returns and decide where to devote resources.

But what happens if specific marketing linkedin database are not generating a positive return? Here’s how to increase marketing ROI in seven simple steps:

Set ROI goals
Make an ROI tracking plan
Focus on high-performing channels
Analyze and optimize
Focus on metrics that matter
Use marketing automation technology
Run experiments frequently
Our digital marketing campaigns impact the metrics that improve your bottom line.
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WebFX has driven the following results for clients:
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$10 billion
in client revenue
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24 million
leads for our clients
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7.14 million
client phone calls
1. Set ROI goals
When you want to increase marketing ROI, it’s helpful to set an ROI goal. Having a well-defined goal can help you develop a plan for accomplishing and tracking your progress. When you set your ROI goal, make it a SMART goal — one that is specific, measurable, achievable, relevant, and time-bound.

Specific: Instead of something vague like ‘increase ROI,’ your goal should be something specific like ‘increase ROI by 25%.’
Measurable: Make sure you can measure your progress toward your goal. Have the right data collection and reporting methods in place.
Achievable: If your goals aren’t realistic, they won’t do you much good. Your goals can be ambitious, but make sure you can realistically achieve them.
Relevant: Your ROI goals should be relevant to your overall business goals. For example, if your main objective is to increase sales, getting more Instagram likes isn’t a relevant goal unless it contributes to sales.
Time-bound: Establish a timeframe within which you’ll aim to reach your goal. Making your goals time-bound provides motivation for completing them in a timely manner.