How to ensure growth in the number of clients and users on the museum website?
Posted: Mon Jan 20, 2025 6:10 am
The Ministry of Culture is diligently developing museums, increasing not only the quality of service, but also the number of new clients, using the "number of site visitors" as one of the growth indicators. This is logical, because the modern world is completely moving to the Internet, which means that it is also necessary to develop information about museums on the network. Below we will tell you how to effectively distribute information about a museum and attract more users to the site.
SEO promotion
The simplest and most logical way to get more clients for a exploring amazon: the essentials website is search engine promotion. In this case, when people search for queries related to the topic of your website, they appear in the search results and can thus get to your website.
What needs to be done for SEO promotion of a museum:
Collect a semantic core of queries . These are all queries on your topic that users enter on the Internet.
Create a strategy . This is a work plan for the next year that will allow you to get ahead of current sites in search results.
Regularly create content on the site . To get to the TOP for a specific request, you need to properly disclose this information on the site.
Improve behavioral factors . It is necessary that users actively read information, view pages and return when they go to your site. Search engines will see that your site is interesting to users and will promote it in search results.
Thanks to this, you will reach the TOP for hundreds of queries, and all people who enter them will be taken to the museum’s website.
Everything seems clear, but there is one “BUT”: if the museum’s website is outdated or technically poorly made, this will greatly complicate search engine promotion. The most obvious signs that the museum’s website is outdated:
no mobile version;
there is no secure data transfer protocol https;
The site URL is formed using arbitrary symbols, not human-readable links. For example, instead of /dn14/d3/y37/ or /index.php?cat=10&subcat=2&id=41 there should be a link /catalog/avto/avtomagaziny .
These are only a few of the factors, but they are the most common. It would be good in this case to update the museum's website so that it technically and visually corresponds to modern trends. But, as we know, the budget for this is not always allocated.
Developing a good individual website in a studio costs from 100,000 rubles. If you are offered cheaper, this is a reason to doubt the professionalism of the contractor and the result: will it really be an individual development, and not a boxed solution like Bitrix with a lot of limitations. Think about whether it will be easy to promote the site after a lot of work.
Faced with such a problem, we made a special offer for museums. Based on methodological recommendations from the Ministry of Culture, we developed a standard structure of a museum website that meets their requirements. We created a modern website design with the ability to select colors of elements for each museum that match the corporate style.
This is a full-fledged high-quality website that can be further developed without restrictions. Thanks to our extensive experience, we have automated the development process and reduced the cost. Now you can buy a museum website for only 49,600 rubles.
We also offer to take on all SEO promotion issues for only 15,000 rubles per year. You can read more about the service at the link .
Advertising
The second option that will help attract visitors to the museum website is to set up advertising. In this case, there are several options:
Advertising in search queries - the first 4 and last 3 positions with the caption “advertisement”.
SEO promotion
The simplest and most logical way to get more clients for a exploring amazon: the essentials website is search engine promotion. In this case, when people search for queries related to the topic of your website, they appear in the search results and can thus get to your website.
What needs to be done for SEO promotion of a museum:
Collect a semantic core of queries . These are all queries on your topic that users enter on the Internet.
Create a strategy . This is a work plan for the next year that will allow you to get ahead of current sites in search results.
Regularly create content on the site . To get to the TOP for a specific request, you need to properly disclose this information on the site.
Improve behavioral factors . It is necessary that users actively read information, view pages and return when they go to your site. Search engines will see that your site is interesting to users and will promote it in search results.
Thanks to this, you will reach the TOP for hundreds of queries, and all people who enter them will be taken to the museum’s website.
Everything seems clear, but there is one “BUT”: if the museum’s website is outdated or technically poorly made, this will greatly complicate search engine promotion. The most obvious signs that the museum’s website is outdated:
no mobile version;
there is no secure data transfer protocol https;
The site URL is formed using arbitrary symbols, not human-readable links. For example, instead of /dn14/d3/y37/ or /index.php?cat=10&subcat=2&id=41 there should be a link /catalog/avto/avtomagaziny .
These are only a few of the factors, but they are the most common. It would be good in this case to update the museum's website so that it technically and visually corresponds to modern trends. But, as we know, the budget for this is not always allocated.
Developing a good individual website in a studio costs from 100,000 rubles. If you are offered cheaper, this is a reason to doubt the professionalism of the contractor and the result: will it really be an individual development, and not a boxed solution like Bitrix with a lot of limitations. Think about whether it will be easy to promote the site after a lot of work.
Faced with such a problem, we made a special offer for museums. Based on methodological recommendations from the Ministry of Culture, we developed a standard structure of a museum website that meets their requirements. We created a modern website design with the ability to select colors of elements for each museum that match the corporate style.
This is a full-fledged high-quality website that can be further developed without restrictions. Thanks to our extensive experience, we have automated the development process and reduced the cost. Now you can buy a museum website for only 49,600 rubles.
We also offer to take on all SEO promotion issues for only 15,000 rubles per year. You can read more about the service at the link .
Advertising
The second option that will help attract visitors to the museum website is to set up advertising. In this case, there are several options:
Advertising in search queries - the first 4 and last 3 positions with the caption “advertisement”.