CRM Marketing: Who is it for and How to Implement it
Posted: Mon Jan 20, 2025 5:56 am
What is it? CRM marketing is practically synonymous with communication with clients. In this case, the most effective methods of interaction with the target audience are developed, analyzed and used, which are processed by the CRM system.
What to pay attention to? CRM marketing is not suitable for every business, although it will be useful in any case. The fact is that this method is quite expensive, so it makes sense to turn to it when your business is at a developed stage, there are many clients, and the products have a high price.
The article explains:
The essence mom database of CRM marketing
Types of CRM Marketing
Tasks and rules of CRM marketing
When is it worthwhile to implement CRM marketing?
Businesses that benefit from CRM Marketing
Data for CRM Marketing
Steps to Implement CRM Marketing
CRM Marketing Metrics
Mistakes in Implementing CRM Marketing
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
The essence of CRM marketing
CRM systems are used to manage customer relationships, providing extensive opportunities for trade automation. They are used to collect, process and group data (such as the number and size of orders, channels used and customer activity) about existing and potential customers. Based on the information received, it is easier for the company to create a personal offer and improve products taking into account consumer preferences. The difference can be explained with an example.
Let's assume that you have a database of email addresses that agree to receive information from the company, and you plan to make a profitable offer to regular customers. Knowing how to segment subscribers through a mailing service, you select those who have read the last 5 letters, then create a selection of emails to send.
The essence of CRM marketing
In reality, it is not enough to simply take customer data to conduct CRM marketing. When using CRM systems, before creating a mailing list, you should carefully study consumer behavior. First, you need to summarize the information about the products included in the offer: who purchased them over the past 6 months, how the order was made, at what price, etc. And only then, after analyzing the information received, the mailing parameters are specified. If letters remain unread for more than 2 days, recipients are sent reminders via SMS.
According to a study by Hubspot , about 62% of marketers use CRM systems in their work, as well as to improve the efficiency of the marketing department.
As you can see, there are significant differences. Using CRM allows you to:
create a proposal based on the results of the analysis;
Highly accurately select user categories for mailing;
make relevant offers for a specific client;
combine various channels of interaction with the counterparty.
An individual approach to each client allows us to best meet their expectations and satisfy their needs as much as possible. As a result, customer loyalty increases, they respond to mailings more often, and therefore sales volume increases.
What to pay attention to? CRM marketing is not suitable for every business, although it will be useful in any case. The fact is that this method is quite expensive, so it makes sense to turn to it when your business is at a developed stage, there are many clients, and the products have a high price.
The article explains:
The essence mom database of CRM marketing
Types of CRM Marketing
Tasks and rules of CRM marketing
When is it worthwhile to implement CRM marketing?
Businesses that benefit from CRM Marketing
Data for CRM Marketing
Steps to Implement CRM Marketing
CRM Marketing Metrics
Mistakes in Implementing CRM Marketing
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
The essence of CRM marketing
CRM systems are used to manage customer relationships, providing extensive opportunities for trade automation. They are used to collect, process and group data (such as the number and size of orders, channels used and customer activity) about existing and potential customers. Based on the information received, it is easier for the company to create a personal offer and improve products taking into account consumer preferences. The difference can be explained with an example.
Let's assume that you have a database of email addresses that agree to receive information from the company, and you plan to make a profitable offer to regular customers. Knowing how to segment subscribers through a mailing service, you select those who have read the last 5 letters, then create a selection of emails to send.
The essence of CRM marketing
In reality, it is not enough to simply take customer data to conduct CRM marketing. When using CRM systems, before creating a mailing list, you should carefully study consumer behavior. First, you need to summarize the information about the products included in the offer: who purchased them over the past 6 months, how the order was made, at what price, etc. And only then, after analyzing the information received, the mailing parameters are specified. If letters remain unread for more than 2 days, recipients are sent reminders via SMS.
According to a study by Hubspot , about 62% of marketers use CRM systems in their work, as well as to improve the efficiency of the marketing department.
As you can see, there are significant differences. Using CRM allows you to:
create a proposal based on the results of the analysis;
Highly accurately select user categories for mailing;
make relevant offers for a specific client;
combine various channels of interaction with the counterparty.
An individual approach to each client allows us to best meet their expectations and satisfy their needs as much as possible. As a result, customer loyalty increases, they respond to mailings more often, and therefore sales volume increases.