Online Shopping Trends for 2025: Fast Delivery and Payment After Purchase
Posted: Mon Jan 20, 2025 5:03 am
Different studies show which consumer behaviors will shape online sales trends in 2025. While on the one hand, practices that have already become common continue to gain strength, such as the use of smartphones for online shopping, on the other hand, new habits and preferences are emerging, such as the “buy now, pay later” model.
Research conducted by Opinion Box in partnership with Octadesk shows that 73% of consumers make purchases using their cell phones. Online sales trends will continue to be strong in 2025, which requires that online stores that have not yet adapted to the mobile-first model do so as soon as possible.
The Brazilian Micro and Small Business Support Service (Sebrae) explains that the mobile-first concept means creating web projects and websites with mobile devices in mind. After that, adaptations are made for desktop and other platforms, “unlike what still happens most of the time.”
Anyone who has an e-commerce platform needs to be aware of consumer taiwan telemarketing data trends to align the offering of services and products, as well as the consumer experience, with what consumers expect.
Those who intend to enter this market should also be careful. The market offers the possibility of creating a free online store , but it is necessary to ensure that the model considers all aspects valued by the consumer to ensure longevity.
Buy now, pay later
Another trend that is expected to gain momentum from 2025 onwards is “Buy Now, Pay Later” (BNPL). The English expression can be translated into Portuguese as “buy now and pay later” and consists of one of the flexible payment models that have become popular among Brazilians in recent years.
According to the report carried out by the Morgan Stanley platform, BNPL acceptance went from 11% in the first quarter of 2023 to 18% in the same period in 2024. The document also shows that the volume of this payment method could reach US$ 31 billion in Brazil in 2028.
This payment model allows consumers to purchase a product or service and postpone payment for a few weeks or even months, and can be made in cash or in installments, without charging interest.
In e-commerce, BNPL is seen as a strategy that can help reduce cart abandonment and increase online sales trends.
Artificial Intelligence will be an ally of business
Artificial Intelligence (AI) will continue to be an ally of online stores in 2025. The trend is for technology to continue to be incorporated into businesses, both due to greater consumer familiarity and due to companies identifying how intelligent solutions can bring benefits.
The Retail Forecast 2025 study , conducted by WGSN and E-Commerce Brasil, reveals that e-commerce leaders recognize that AI can help in several areas. Around 35% indicated that the tool can help in the creation of more creative communication pieces; for 31% it allows for the personalization of the consumer experience; while 27% highlight that it allows for the optimization of logistics and systems integration.
Sustainability is valued by consumers
Sustainability will continue to be valued by consumers in the coming year, including in the digital environment. As shown in the Global Consumer Trends 2025 report , carried out by Mintel, online stores will need to adopt a more proactive and engaged approach to the environment.
This means that they must consider sustainable practices throughout the production chain, including the use of products and materials that do not harm nature. The document highlights that simply reducing negative impacts will not be enough; brands will need to actively engage with environmental issues.
Fast delivery will be a priority
According to research conducted by Opinion Box , delivery times are another aspect that also influences consumer choices, and this will not change in 2025. The study shows that 83% of people who buy online have already stopped choosing a particular store due to delays.
The ability to deliver products quickly will be a competitive differentiator, directly impacting customer satisfaction and loyalty. Companies that can integrate this efficiency into their operations will be better positioned to capture and maintain consumer loyalty.
Research conducted by Opinion Box in partnership with Octadesk shows that 73% of consumers make purchases using their cell phones. Online sales trends will continue to be strong in 2025, which requires that online stores that have not yet adapted to the mobile-first model do so as soon as possible.
The Brazilian Micro and Small Business Support Service (Sebrae) explains that the mobile-first concept means creating web projects and websites with mobile devices in mind. After that, adaptations are made for desktop and other platforms, “unlike what still happens most of the time.”
Anyone who has an e-commerce platform needs to be aware of consumer taiwan telemarketing data trends to align the offering of services and products, as well as the consumer experience, with what consumers expect.
Those who intend to enter this market should also be careful. The market offers the possibility of creating a free online store , but it is necessary to ensure that the model considers all aspects valued by the consumer to ensure longevity.
Buy now, pay later
Another trend that is expected to gain momentum from 2025 onwards is “Buy Now, Pay Later” (BNPL). The English expression can be translated into Portuguese as “buy now and pay later” and consists of one of the flexible payment models that have become popular among Brazilians in recent years.
According to the report carried out by the Morgan Stanley platform, BNPL acceptance went from 11% in the first quarter of 2023 to 18% in the same period in 2024. The document also shows that the volume of this payment method could reach US$ 31 billion in Brazil in 2028.
This payment model allows consumers to purchase a product or service and postpone payment for a few weeks or even months, and can be made in cash or in installments, without charging interest.
In e-commerce, BNPL is seen as a strategy that can help reduce cart abandonment and increase online sales trends.
Artificial Intelligence will be an ally of business
Artificial Intelligence (AI) will continue to be an ally of online stores in 2025. The trend is for technology to continue to be incorporated into businesses, both due to greater consumer familiarity and due to companies identifying how intelligent solutions can bring benefits.
The Retail Forecast 2025 study , conducted by WGSN and E-Commerce Brasil, reveals that e-commerce leaders recognize that AI can help in several areas. Around 35% indicated that the tool can help in the creation of more creative communication pieces; for 31% it allows for the personalization of the consumer experience; while 27% highlight that it allows for the optimization of logistics and systems integration.
Sustainability is valued by consumers
Sustainability will continue to be valued by consumers in the coming year, including in the digital environment. As shown in the Global Consumer Trends 2025 report , carried out by Mintel, online stores will need to adopt a more proactive and engaged approach to the environment.
This means that they must consider sustainable practices throughout the production chain, including the use of products and materials that do not harm nature. The document highlights that simply reducing negative impacts will not be enough; brands will need to actively engage with environmental issues.
Fast delivery will be a priority
According to research conducted by Opinion Box , delivery times are another aspect that also influences consumer choices, and this will not change in 2025. The study shows that 83% of people who buy online have already stopped choosing a particular store due to delays.
The ability to deliver products quickly will be a competitive differentiator, directly impacting customer satisfaction and loyalty. Companies that can integrate this efficiency into their operations will be better positioned to capture and maintain consumer loyalty.