Check the fundamental needs of users searching for keywords
Posted: Mon Jan 20, 2025 4:52 am
. "Supplement mail order for women" will narrow down the user's needs more than "supplement mail order". On the other hand, if the search volume of a word is too low, it will not attract more visitors to your site. Check the keywords you are targeting again using Google Keyword Planner.
For example, the keyword "access analysis tool" reflects the need, on the surface, of sales marketing directors managers mailing leads "I want to know about a tool that is useful for access analysis." However, when it comes to why people are looking for tools, it is likely that they have a more fundamental need, which is "I want to improve my site by performing access analysis."
Identify the underlying needs
For example, let's say there are two articles introducing access analysis tools. Site 1 only introduces the functions of the tool, but Site 2 also mentions how to use the tool to improve the site.
In this way, reflecting users' deep needs in the site content leads to the creation of a site that is useful to users.
On the other hand, no matter how good your content is, if it is difficult to understand, it will not get through to users.
For example, the keyword "access analysis tool" reflects the need, on the surface, of sales marketing directors managers mailing leads "I want to know about a tool that is useful for access analysis." However, when it comes to why people are looking for tools, it is likely that they have a more fundamental need, which is "I want to improve my site by performing access analysis."
Identify the underlying needs
For example, let's say there are two articles introducing access analysis tools. Site 1 only introduces the functions of the tool, but Site 2 also mentions how to use the tool to improve the site.
In this way, reflecting users' deep needs in the site content leads to the creation of a site that is useful to users.
On the other hand, no matter how good your content is, if it is difficult to understand, it will not get through to users.