If the goal is to sell
Posted: Mon Jan 20, 2025 4:18 am
In the case of e-commerce or virtual stores, the clear objective is to make money and sell the product. The metrics that should be analyzed would be the Cost per Acquisition (CPA) and the conversion rate between people who see the ad and those who actually buy on the website . Likewise, in this case it is ideal to analyze the numbers produced by remarketing campaigns.
On the other hand, CPA or Cost per Acquisition measures how much you pay Google or Facebook for having sold a product. It has more advantages than other forms of payment such as CPC (Cost per Click), since a click is not necessarily a sale, or CPM (Cost per thousand impressions) because the fact that a thousand people see your ad does not mean a sale either. In this case, you do pay for each sale made.
[Tweet “CPA or Cost per Acquisition measures how much you pay Google uae whatsapp resource or Facebook for having sold a product.”]
With these numbers, it is possible to make adjustments and offer clearer communication, promotions or offers that achieve the proposed sales.
What is remarketing?
It is a tool used in Digital Marketing that seeks to rescue or recover those users who entered the website but did not buy, who abandoned their cart or who bought a while ago and probably need to make a new purchase of the same product. It consists of showing the customer ads that “follow” them through other sites and remind them that your brand is waiting for them.
On the other hand, CPA or Cost per Acquisition measures how much you pay Google or Facebook for having sold a product. It has more advantages than other forms of payment such as CPC (Cost per Click), since a click is not necessarily a sale, or CPM (Cost per thousand impressions) because the fact that a thousand people see your ad does not mean a sale either. In this case, you do pay for each sale made.
[Tweet “CPA or Cost per Acquisition measures how much you pay Google uae whatsapp resource or Facebook for having sold a product.”]
With these numbers, it is possible to make adjustments and offer clearer communication, promotions or offers that achieve the proposed sales.
What is remarketing?
It is a tool used in Digital Marketing that seeks to rescue or recover those users who entered the website but did not buy, who abandoned their cart or who bought a while ago and probably need to make a new purchase of the same product. It consists of showing the customer ads that “follow” them through other sites and remind them that your brand is waiting for them.