An original, memorable title can attract customers in a matter of seconds, forcing them to pay attention to your advertisement, for example, in Yandex. Trivial titles have long been of no use in promoting products, so take a responsible approach to their selection. And remember that the title should not contain anything repulsive, otherwise a person simply will not even want to open it.
What should a title include so that people not only open the ad, but also read it to the end?
Use "urgent" phrases : "One day left!", "Best offer of the month." This will help a person pay attention to the product. Words and expressions that are not very common in everyday vocabulary are also great.
Designate the result : if you are physician database advertising a foreign language school, then the ad should definitely contain a phrase like: "Fluent English in six months? It's real!"
The advertisement can be presented in the news format : "scientists have found that by eating these products, your skin and hair will be in excellent condition." With a high degree of probability, such a headline will interest buyers, but remember that the information should not be fake.
Give people bonuses and promotions : “Discount for the first buyers”, “Two classes as a gift”.
Intrigue in the headlines : "What vitamins do you take based on your blood test?" Our consciousness will start looking for an answer to this question, and the first answer will be your article with product advertising. Moreover, the probability of buying the product is high if you were able to interest the buyer.
Ad Title
Add the product name to the title: "Citramon tablets will relieve your headache in a few minutes."
Don't forget to point out the advantages of your product : "Our tariff is fast Internet, unlimited social media, low cost!"
Compare before and after : “After using our car wash services, there won’t be a trace of dirt left in your car!”
Here are the main points that will help you create an effective advertisement, a non-trivial and interesting headline of which is an integral part. It is best to make several options, and then choose the most successful one.
Recommended articles on this topic:
32 methods of finding and attracting clients
Selling price list: 5 marketing tricks + 10 tips for design
Lead generation - what is it? Basic methods and how to manage them