10 Usability Testing Tools to Level Up Your Website
Posted: Sun Jan 19, 2025 12:27 pm
Usability testing tools help improve a website by identifying user pain points. They allow you to take action to improve the user experience.
What are usability testing tools?
Usability testing tools help companies find testers, usage of our employment database implement testing processes, and automate certain testing functions. When implemented effectively, these tools can help companies identify website pain points and make changes that directly improve the user experience.
Usability testing allows you to find and fix problems with your website as quickly as possible. This is important so that users don't suffer because your site is slow to respond or difficult to navigate.
4 Benefits of Usability Testing Tools
Usability tools provide four major benefits to businesses:
They are impartial.
They do not require emotional or financial investment, making them ideal candidates for providing truthful and unbiased answers.
They are comfortable.
Usability testing tools don't require any special hardware. Just install and run them on your site to see what users do and start collecting valuable data.
They are accurate.
While surveys and questionnaires provide useful information about a site and its performance, they are essentially second-hand information. Usability tools allow you to track customer behavior as it happens and create accurate data.
They provide immediate feedback.
By tracking user actions as they occur, usability testing tools can immediately report problems on a site.
Common Types of Usability Testing
There are four common types of usability testing, each with its own benefits.
First, there's quantitative testing. This type is based on numbers: How many users perform certain actions on a site? How long does each user spend on average looking at the home page before leaving?
Qualitative testing is the opposite approach. It looks at the "why" rather than the "what." Results may include descriptions of how users felt or experienced while on a website.
For example, if a site takes longer than usual to load, qualitative testing might ask users how they feel about it—for example, frustration, anger, or boredom.
Qualitative testing can also ask why users decide to leave the site, which can help identify common problems.
The last two types of testing are moderated and unmoderated. In moderated testing, a researcher or employee observes users during testing and asks them questions directly.
10 Best Usability Testing Tools
1. UXtweak
Big brands like Michelin and HP use UXtweak to identify user pain points, but it's also accessible enough that sites of all sizes can see its benefits.
Described as an “all-in-one solution,” UXtweak includes testing tools like preference and five-second testing to help determine which designs best convey intent and stay with users after they leave the site.
2. Lookback
Lookback enables high-quality research of websites and mobile devices. The team can observe users’ work on the site and interact with them in real time.
This allows you to know exactly what your visitors are doing, where they are having problems, and how you can solve the problem.
This usability testing tool allows you to conduct all qualitative research in one place and conduct different types of research within a single project.
3. Hotjar
Hotjar is a heat map - a color image that ranges from hot red to cool blue - that shows where users prefer to interact with a site.
For example, links to product pages or sales offers at the top of a site might be bright red, while informational content below might be yellow, green, or even blue.
4. Loop11
Loop11 is a quantitative data collection software. Digital testing capabilities include moderated and unmoderated testing that can be conducted on desktop, mobile, and tablet devices.
Businesses also gain access to AI-powered analysis for more accurate and comprehensive results.
5. Useberry
Useberry partners with companies like Lego, IBM, and Samsung to gather user data. Testing methods fall into three broad categories: information architecture, preference and experience testing, and evolution.
This tool includes a card sort and a “tree test” to help determine how users categorize information and explore the hierarchical structure of a site.
Preference testing includes "first click" and "5 seconds" options, while evaluation allows you to ask users to complete a single task to see its impact on metrics like conversion rate, bounce rate, and direct paths.
6. Maze
Maze provides companies with a variety of tools to collect and analyze user activity. Using a drag-and-drop builder, companies can create testing toolkits that help them get accurate and timely results.
7. Userpeek
The goal of Userpeek is to find out why. Why do users behave a certain way? Why do they prefer one option over another? Why do they choose to leave? Or stay?
To help companies find answers, Userpeek offers advanced remote usability testing. Brands can watch videos of real people using their website and leave comments about their experience.
By looking at users' direct experiences, companies can go beyond surveys and questionnaires to learn how design choices impact users.
8. Ballpark
Ballpark is a system for collecting high-quality feedback through a combination of surveys, tasks and video testing.
For example, you can test a new slogan or website copy with just a few clicks, or record audio of a user during testing to get more detailed feedback.
You can also broadcast live from your screen and watch users interact with your site in real time.
9. Trymata
The platform includes UX, UI, e-commerce, remote testing and unified user testing.
The goal? To give companies a 360-degree view of their websites and apps, allowing them to see what’s working and prioritize what needs to change.
10. Optimum Workshop;
Optimal Workshop provides detailed user behavior analysis to help companies improve websites and apps.
In addition to familiar tools like surveys and task tracking, the platform also provides an “affinity matrix” to help companies better understand how users group certain concepts, products, and content.
Conclusion
The more testing, the better the understanding. By understanding what users do and why they do it, companies can improve the website experience, increase user satisfaction, and ultimately increase revenue.
What are usability testing tools?
Usability testing tools help companies find testers, usage of our employment database implement testing processes, and automate certain testing functions. When implemented effectively, these tools can help companies identify website pain points and make changes that directly improve the user experience.
Usability testing allows you to find and fix problems with your website as quickly as possible. This is important so that users don't suffer because your site is slow to respond or difficult to navigate.
4 Benefits of Usability Testing Tools
Usability tools provide four major benefits to businesses:
They are impartial.
They do not require emotional or financial investment, making them ideal candidates for providing truthful and unbiased answers.
They are comfortable.
Usability testing tools don't require any special hardware. Just install and run them on your site to see what users do and start collecting valuable data.
They are accurate.
While surveys and questionnaires provide useful information about a site and its performance, they are essentially second-hand information. Usability tools allow you to track customer behavior as it happens and create accurate data.
They provide immediate feedback.
By tracking user actions as they occur, usability testing tools can immediately report problems on a site.
Common Types of Usability Testing
There are four common types of usability testing, each with its own benefits.
First, there's quantitative testing. This type is based on numbers: How many users perform certain actions on a site? How long does each user spend on average looking at the home page before leaving?
Qualitative testing is the opposite approach. It looks at the "why" rather than the "what." Results may include descriptions of how users felt or experienced while on a website.
For example, if a site takes longer than usual to load, qualitative testing might ask users how they feel about it—for example, frustration, anger, or boredom.
Qualitative testing can also ask why users decide to leave the site, which can help identify common problems.
The last two types of testing are moderated and unmoderated. In moderated testing, a researcher or employee observes users during testing and asks them questions directly.
10 Best Usability Testing Tools
1. UXtweak
Big brands like Michelin and HP use UXtweak to identify user pain points, but it's also accessible enough that sites of all sizes can see its benefits.
Described as an “all-in-one solution,” UXtweak includes testing tools like preference and five-second testing to help determine which designs best convey intent and stay with users after they leave the site.
2. Lookback
Lookback enables high-quality research of websites and mobile devices. The team can observe users’ work on the site and interact with them in real time.
This allows you to know exactly what your visitors are doing, where they are having problems, and how you can solve the problem.
This usability testing tool allows you to conduct all qualitative research in one place and conduct different types of research within a single project.
3. Hotjar
Hotjar is a heat map - a color image that ranges from hot red to cool blue - that shows where users prefer to interact with a site.
For example, links to product pages or sales offers at the top of a site might be bright red, while informational content below might be yellow, green, or even blue.
4. Loop11
Loop11 is a quantitative data collection software. Digital testing capabilities include moderated and unmoderated testing that can be conducted on desktop, mobile, and tablet devices.
Businesses also gain access to AI-powered analysis for more accurate and comprehensive results.
5. Useberry
Useberry partners with companies like Lego, IBM, and Samsung to gather user data. Testing methods fall into three broad categories: information architecture, preference and experience testing, and evolution.
This tool includes a card sort and a “tree test” to help determine how users categorize information and explore the hierarchical structure of a site.
Preference testing includes "first click" and "5 seconds" options, while evaluation allows you to ask users to complete a single task to see its impact on metrics like conversion rate, bounce rate, and direct paths.
6. Maze
Maze provides companies with a variety of tools to collect and analyze user activity. Using a drag-and-drop builder, companies can create testing toolkits that help them get accurate and timely results.
7. Userpeek
The goal of Userpeek is to find out why. Why do users behave a certain way? Why do they prefer one option over another? Why do they choose to leave? Or stay?
To help companies find answers, Userpeek offers advanced remote usability testing. Brands can watch videos of real people using their website and leave comments about their experience.
By looking at users' direct experiences, companies can go beyond surveys and questionnaires to learn how design choices impact users.
8. Ballpark
Ballpark is a system for collecting high-quality feedback through a combination of surveys, tasks and video testing.
For example, you can test a new slogan or website copy with just a few clicks, or record audio of a user during testing to get more detailed feedback.
You can also broadcast live from your screen and watch users interact with your site in real time.
9. Trymata
The platform includes UX, UI, e-commerce, remote testing and unified user testing.
The goal? To give companies a 360-degree view of their websites and apps, allowing them to see what’s working and prioritize what needs to change.
10. Optimum Workshop;
Optimal Workshop provides detailed user behavior analysis to help companies improve websites and apps.
In addition to familiar tools like surveys and task tracking, the platform also provides an “affinity matrix” to help companies better understand how users group certain concepts, products, and content.
Conclusion
The more testing, the better the understanding. By understanding what users do and why they do it, companies can improve the website experience, increase user satisfaction, and ultimately increase revenue.