Do not calculate retention based on the client's stage
Posted: Sun Jan 19, 2025 10:16 am
The average CRR over a customer’s lifetime is never uniform. Ignoring this reality prevents improving metrics with actions specifically targeted at each moment of the cycle.
Retention rates are different in the early stages, mid-stages, and late-stages, so it's important to keep this in mind when breaking down user behavior in the short, medium, and long term.
By studying retention by stage, it is possible to identify the various reasons for abandonment in each part of the cycle and work on more effective strategies to avoid it.
To combat short-term churn, it is recommended to add constant ukraine whatsapp number database value to the experience by improving errors and maintaining ongoing, consistent communication, for example, through email campaigns.
Do not calculate different retention rates for customers with different plans
It is very useful to calculate the retention rates of customers subscribed to different plans, as this data could reveal important information about the reasons for churn.
Business-level customers or those on more expensive plans tend to have lower churn rates. This is because contracts for these types of services tend to be longer.
The greatest amount of churn is likely to come from customers on lower plans. The difference in customer retention by plan is essential to gaining insightful feedback.
These differences in rates will help to understand the strengths and weaknesses of service approaches. In this way, the company can implement changes and improvements that benefit both the customer and the business.
Retention rates are different in the early stages, mid-stages, and late-stages, so it's important to keep this in mind when breaking down user behavior in the short, medium, and long term.
By studying retention by stage, it is possible to identify the various reasons for abandonment in each part of the cycle and work on more effective strategies to avoid it.
To combat short-term churn, it is recommended to add constant ukraine whatsapp number database value to the experience by improving errors and maintaining ongoing, consistent communication, for example, through email campaigns.
Do not calculate different retention rates for customers with different plans
It is very useful to calculate the retention rates of customers subscribed to different plans, as this data could reveal important information about the reasons for churn.
Business-level customers or those on more expensive plans tend to have lower churn rates. This is because contracts for these types of services tend to be longer.
The greatest amount of churn is likely to come from customers on lower plans. The difference in customer retention by plan is essential to gaining insightful feedback.
These differences in rates will help to understand the strengths and weaknesses of service approaches. In this way, the company can implement changes and improvements that benefit both the customer and the business.