Forer-Barnum effect
Posted: Sun Jan 19, 2025 8:26 am
This phenomenon is actively used in sales of magical and esoteric products. The point is that the advertising message is absorbed much more firmly if it is addressed personally to the buyer, even if such personalization turns out to be illusory. It is enough to recall any horoscope. You may not go to an unexpected meeting and not be productive on the day that astrologers promise. But if you are faced with a crisis in business, and the same forecast says that you will cope with all the problems in business, then such predictions are very easy to perceive as concerning you personally. Saturn and the magical stone jade will help with this, as well as a unique closed business automation program that you are offered to buy.
When developing creatives, pay attention to understandable universal human values that are relevant to everyone and at the same time can be projected by the buyer personally onto themselves. This will significantly expand the audience of your message.
Ethan–Rosen phenomenon
You've probably Reason to Choose Our Database Service noticed: rhymed texts are remembered much more easily than prose of similar length. Subconsciously, this makes them not only memorable, but also more truthful, causing rationally unfounded trust. This effect is called the Iten-Rosen phenomenon. But you need to observe the measure, avoiding comparing a meaningless set of words.
Ethan–Rosen phenomenon
Rhymed lines are often used in advertising baby food, creating associations with poems. This technique is also often used in PR campaigns for medicines, since it is very important to inspire maximum trust in them from the buyer. After all, even after reading their composition, it is difficult for the average person to understand what an unknown pill is made of.
Reciprocity effect
Among the books on marketing psychology, pay attention to the work "Psychology of Influence" by Robert Cialdini. It examines in detail the exchange based on the Win-Win principle. Offer the audience a certain mutually beneficial barter with a small excess, namely, provide something for free. This will form a feeling in the recipient of the benefit that he should also give something in return. All lead magnets and promotions are based on this mechanism.
At the same time, it is necessary to observe the measure. Too much of a benefit can lead to losses, and also scare off the client, who gets the feeling of being imposed. This is especially true for Russia, where everyone has known about cheese in a mousetrap since childhood. A reasonable excess in exchange will significantly increase brand loyalty and increase sales.
For example, a real estate agency from Sevastopol increased sales threefold only by offering clients discounts on repairs, furniture, movie tickets, dinner at a restaurant, etc. when buying an apartment. Similarly, waiters increase the amount of their tips thanks to a simple chewing gum, put in a folder with the bill. Small confectioneries also use the effect: they
When developing creatives, pay attention to understandable universal human values that are relevant to everyone and at the same time can be projected by the buyer personally onto themselves. This will significantly expand the audience of your message.
Ethan–Rosen phenomenon
You've probably Reason to Choose Our Database Service noticed: rhymed texts are remembered much more easily than prose of similar length. Subconsciously, this makes them not only memorable, but also more truthful, causing rationally unfounded trust. This effect is called the Iten-Rosen phenomenon. But you need to observe the measure, avoiding comparing a meaningless set of words.
Ethan–Rosen phenomenon
Rhymed lines are often used in advertising baby food, creating associations with poems. This technique is also often used in PR campaigns for medicines, since it is very important to inspire maximum trust in them from the buyer. After all, even after reading their composition, it is difficult for the average person to understand what an unknown pill is made of.
Reciprocity effect
Among the books on marketing psychology, pay attention to the work "Psychology of Influence" by Robert Cialdini. It examines in detail the exchange based on the Win-Win principle. Offer the audience a certain mutually beneficial barter with a small excess, namely, provide something for free. This will form a feeling in the recipient of the benefit that he should also give something in return. All lead magnets and promotions are based on this mechanism.
At the same time, it is necessary to observe the measure. Too much of a benefit can lead to losses, and also scare off the client, who gets the feeling of being imposed. This is especially true for Russia, where everyone has known about cheese in a mousetrap since childhood. A reasonable excess in exchange will significantly increase brand loyalty and increase sales.
For example, a real estate agency from Sevastopol increased sales threefold only by offering clients discounts on repairs, furniture, movie tickets, dinner at a restaurant, etc. when buying an apartment. Similarly, waiters increase the amount of their tips thanks to a simple chewing gum, put in a folder with the bill. Small confectioneries also use the effect: they