Conditions for the use of synchromarketing
Posted: Sun Jan 19, 2025 8:11 am
Synchromarketing is actively used in the retail, education, entertainment and other industries where there are fluctuations in demand. To attract potential customers, companies offer significant discounts.
Synchronic marketing is not limited to seasonal demand management, it is also used in other situations:
when competitors are more active;
when demand is subject to temporary fluctuations;
in case of incorrect pricing strategy;
during periods of economic market instability;
if demand becomes dependent on climatic conditions.
Obviously, synchromarketing is used lawyer data package in various circumstances. In case of insufficient reaction of the company to changes in demand, it is often accompanied by a decrease in the financial indicators of the business.
Read also!
"Examples of Marketing Strategies: From Apple to Barack Obama"
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When Synchromarketing Won't Work
The effectiveness of synchromarketing is limited if it is unable to change consumer behavior. The reasons for this may be related to various factors:
A niche or product category. For example, it could be Christmas tree decorations or beach accessories. These products are seasonal, so it is definitely impossible to maintain stable demand for them outside of a certain period. People only need them during the season.
Inefficiency of the chosen tool. For example, a 5-10% discount on business lunches from 10 a.m. to 12 p.m. will not be able to significantly increase the influx of customers, since a slight reduction in prices is not a sufficient incentive for potential visitors to change their schedule.
Behavioural characteristics of consumers. For example, the introduction of a two-factor accounting system for electricity consumption, in which the nighttime cost of electricity is significantly lower than the daytime cost. However, most people sleep late, and it is unlikely that savings will make them change their lifestyle and switch to a nocturnal lifestyle.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download
Synchronic marketing is not limited to seasonal demand management, it is also used in other situations:
when competitors are more active;
when demand is subject to temporary fluctuations;
in case of incorrect pricing strategy;
during periods of economic market instability;
if demand becomes dependent on climatic conditions.
Obviously, synchromarketing is used lawyer data package in various circumstances. In case of insufficient reaction of the company to changes in demand, it is often accompanied by a decrease in the financial indicators of the business.
Read also!
"Examples of Marketing Strategies: From Apple to Barack Obama"
Read more
When Synchromarketing Won't Work
The effectiveness of synchromarketing is limited if it is unable to change consumer behavior. The reasons for this may be related to various factors:
A niche or product category. For example, it could be Christmas tree decorations or beach accessories. These products are seasonal, so it is definitely impossible to maintain stable demand for them outside of a certain period. People only need them during the season.
Inefficiency of the chosen tool. For example, a 5-10% discount on business lunches from 10 a.m. to 12 p.m. will not be able to significantly increase the influx of customers, since a slight reduction in prices is not a sufficient incentive for potential visitors to change their schedule.
Behavioural characteristics of consumers. For example, the introduction of a two-factor accounting system for electricity consumption, in which the nighttime cost of electricity is significantly lower than the daytime cost. However, most people sleep late, and it is unlikely that savings will make them change their lifestyle and switch to a nocturnal lifestyle.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download