23 B2B Lead Generation Companies
Posted: Sun Jan 19, 2025 7:32 am
Are you struggling to fill your sales funnel with high-quality leads? Or maybe you’ve got plenty of leads and you just want some more! Well, look no further. In this article, we’ve compiled a list of 23 B2B lead generation companies to guide you as you search for the right partner for your business. From website visitor identification to account intelligence, these companies offer a variety of unique services to help you find and connect with your target audience.
If you’re not looking for B2B lead generation companies, check out our full directory of lead generation companies, or our article on real estate lead generation companies. And if you’re handling lead generation in-house, check out our B2B lead generation tool.
Questions to Ask B2B Lead Generation Companies
Before we get to the list, we’ve got a list of questions to consider asking as you’re doing your due diligence. Some of these questions won’t be relevant to your businesses and some may not be a priority. But take a look and make sure you haven’t overlooked anything.
Jump Right to the List
Company Experience and B2B Lead Generation Services
These questions will help you understand the company’s experience in your B2B industry, its track record of generating leads for similar businesses, and its ability to stay current with industry trends and changes in lead generation.
What experience do they have in your specific industry? Understanding the company’s experience in your industry will give you an idea of how familiar they are with your target market, and how successful they have been in generating leads for similar businesses. That might not be important to your business, but some companies with offerings that will only appeal to certain people will need to be sure the company they works with understands what they’re looking for.
Can they provide references or case studies from previous clients? If the company can provide references or case studies from previous clients you can get a better idea about their level of experience and how successful they have been in generating leads for other businesses. Obviously, they’re only going to provide you with the names of happy clients, but you’ll be able to discover more about how they operate by talking to past and current customers than you would by just looking at the company website.
How do they stay up-to-date with industry trends and changes in lead generation? Knowing how the company stays current with industry trends and changes in lead generation will help you understand their level of expertise and how well they can adapt to changes in the market.
Do they offer any additional services, such as lead nurturing or lead scoring? Knowing if the company offers additional services will help you understand the level of support they provide to help you convert leads into customers. Some companies do cold email, make phone calls, and conduct a number of other activities to help generate leads for your business.
What types of leads do they specialize in generating? The company’s lead generation specialty will determine if they align with your target audience and if they have the expertise to generate leads that match your specific needs. For example, B2C lead generation requires different skills than B2B lead generation.
B2B Lead Generation Methods
These questions will give you some insight into their process so you can see whether it lines up with the way you do business.
How do they acquire leads? This will help you understand the quality and quantity of leads you can expect. It will also give you insight into their methods and processes. For example, website visitor identification companies guatemala whatsapp data generate leads based on your website traffic. If you don’t have a website or your website doesn’t get much traffic you might want to consider something like an appointment-setting company or a LinkedIn outreach specialist.
How do they transfer the leads to you? Understanding the company’s process for transferring leads will help you evaluate how well they will integrate with your existing systems and processes.
How do they handle data privacy and security? Knowing how the company handles data privacy and security will help you ensure that your company’s data and your customers’ data are kept secure.
How do they handle customer complaints or issues? Problems can arise in any business relationship so it’s good to understand how the company handles customer complaints or issues will help you understand their level of customer service and how they address any problems that may arise.
How do they handle lead re-engagement? This will help you understand how they can help you reconnect with leads that may have been lost or gone cold.
How do they handle opt-out requests? How does the company handle opt-out requests? Do they comply with data privacy regulations? Even if you’re not the one sending a communication, a non-compliant vendor or agency can put you at risk.
How do they handle leads from different regions or countries? Knowing how the company handles leads from different regions or countries will help you understand how they can help you expand your business to new markets.
How do they handle leads that speak different languages? This will help you understand how they can help you connect with a diverse audience and expand your business to new markets.
Lead Quality
These questions will help you make sure the company is going to provide useful leads that generate a return on investment for your business.
How do they determine which leads are qualified? This is important because it will give you an idea of the type of leads you will receive and how well they will match your target audience.
Are the leads they provide exclusive to your company? Knowing whether the leads are exclusive or shared with other companies will help you understand the competitiveness of the leads and how unique the leads are.
How do they ensure the leads they provide are accurate and up-to-date? Knowing how the company verifies and maintains the accuracy of leads will help you understand the quality of the leads they provide.
Cost and Contract Details
Getting the answers to these questions will ensure there aren’t any unpleasant surprises down the road.
What is the cost associated with their services? This will help you understand how much you will be spending and whether it is within your budget.
When are their fees charged? This helps you understand the timing of the charges and how they align with your budgeting and cash flow.
Are there any contracts required for their services? Knowing whether a contract is required will help you understand the level of commitment you need to make to the company and how it may affect your ability to discontinue their services if needed.
What is their policy for refunds? Knowing the company’s refund policy will help you understand your rights and options in case of dissatisfaction with their services.
Do they have any guarantees or metrics for lead quality? If the company provides any guarantees or metrics for lead quality you’ll have a better idea about the level of confidence they have in their lead generation processes and the level of assurance they provide to their customers.
Our List of B2B Lead Generation Companies
Now that you know what to ask, here are some of the B2B lead generation companies out there.
LeadPost
Our favorite is LeadPost of course. LeadPost is a website visitor identification company, which means that it generates leads from your website traffic through a single line of code. LeadPost is an alternative to companies like Leadfeeder and Lead Forensics.
But Leadfeeder and Lead Forensics just provide you with the names of the companies your website visitors work for. LeadPost will actually collect their name, mailing address, and email address so you can contact your visitors through email, display ads, paid social, and direct mail.
Better yet, you can deliver all those campaigns from within LeadPost’s integrated retargeting platform.
CIENCE
CIENCE is a company that provides both software-as-a-service (SaaS) and people-as-a-service (PaaS) solutions to help build pipeline for its clients. They use a combination of product, people, and process to start sales conversations for its clients.
The company claims that their business model is virtuous, where when their clients grow, they grow too. They say this is based largely on a company culture that empowers their team to quickly solve problems and drive results for their clients.
Their process involves testing and experimenting to find a formula that produces regular and reliable results for their clients’ sales teams.
DemandScience
DemandScience is a B2B data company that partners with businesses to build their pipelines through accurate data and predictive insights. This enables sales and marketing professionals to identify, activate and convert the right buyers at the right time, and achieve their growth goals.
They claim to have a global audience of in-market B2B technology buyers that comes from outbound engagement and intent data exclusive to DemandScience. The company offers services such as identifying, activating and converting leads. They have been recognized as a Fortune Best Workplaces and a Fastest Growing Company.
If you’re not looking for B2B lead generation companies, check out our full directory of lead generation companies, or our article on real estate lead generation companies. And if you’re handling lead generation in-house, check out our B2B lead generation tool.
Questions to Ask B2B Lead Generation Companies
Before we get to the list, we’ve got a list of questions to consider asking as you’re doing your due diligence. Some of these questions won’t be relevant to your businesses and some may not be a priority. But take a look and make sure you haven’t overlooked anything.
Jump Right to the List
Company Experience and B2B Lead Generation Services
These questions will help you understand the company’s experience in your B2B industry, its track record of generating leads for similar businesses, and its ability to stay current with industry trends and changes in lead generation.
What experience do they have in your specific industry? Understanding the company’s experience in your industry will give you an idea of how familiar they are with your target market, and how successful they have been in generating leads for similar businesses. That might not be important to your business, but some companies with offerings that will only appeal to certain people will need to be sure the company they works with understands what they’re looking for.
Can they provide references or case studies from previous clients? If the company can provide references or case studies from previous clients you can get a better idea about their level of experience and how successful they have been in generating leads for other businesses. Obviously, they’re only going to provide you with the names of happy clients, but you’ll be able to discover more about how they operate by talking to past and current customers than you would by just looking at the company website.
How do they stay up-to-date with industry trends and changes in lead generation? Knowing how the company stays current with industry trends and changes in lead generation will help you understand their level of expertise and how well they can adapt to changes in the market.
Do they offer any additional services, such as lead nurturing or lead scoring? Knowing if the company offers additional services will help you understand the level of support they provide to help you convert leads into customers. Some companies do cold email, make phone calls, and conduct a number of other activities to help generate leads for your business.
What types of leads do they specialize in generating? The company’s lead generation specialty will determine if they align with your target audience and if they have the expertise to generate leads that match your specific needs. For example, B2C lead generation requires different skills than B2B lead generation.
B2B Lead Generation Methods
These questions will give you some insight into their process so you can see whether it lines up with the way you do business.
How do they acquire leads? This will help you understand the quality and quantity of leads you can expect. It will also give you insight into their methods and processes. For example, website visitor identification companies guatemala whatsapp data generate leads based on your website traffic. If you don’t have a website or your website doesn’t get much traffic you might want to consider something like an appointment-setting company or a LinkedIn outreach specialist.
How do they transfer the leads to you? Understanding the company’s process for transferring leads will help you evaluate how well they will integrate with your existing systems and processes.
How do they handle data privacy and security? Knowing how the company handles data privacy and security will help you ensure that your company’s data and your customers’ data are kept secure.
How do they handle customer complaints or issues? Problems can arise in any business relationship so it’s good to understand how the company handles customer complaints or issues will help you understand their level of customer service and how they address any problems that may arise.
How do they handle lead re-engagement? This will help you understand how they can help you reconnect with leads that may have been lost or gone cold.
How do they handle opt-out requests? How does the company handle opt-out requests? Do they comply with data privacy regulations? Even if you’re not the one sending a communication, a non-compliant vendor or agency can put you at risk.
How do they handle leads from different regions or countries? Knowing how the company handles leads from different regions or countries will help you understand how they can help you expand your business to new markets.
How do they handle leads that speak different languages? This will help you understand how they can help you connect with a diverse audience and expand your business to new markets.
Lead Quality
These questions will help you make sure the company is going to provide useful leads that generate a return on investment for your business.
How do they determine which leads are qualified? This is important because it will give you an idea of the type of leads you will receive and how well they will match your target audience.
Are the leads they provide exclusive to your company? Knowing whether the leads are exclusive or shared with other companies will help you understand the competitiveness of the leads and how unique the leads are.
How do they ensure the leads they provide are accurate and up-to-date? Knowing how the company verifies and maintains the accuracy of leads will help you understand the quality of the leads they provide.
Cost and Contract Details
Getting the answers to these questions will ensure there aren’t any unpleasant surprises down the road.
What is the cost associated with their services? This will help you understand how much you will be spending and whether it is within your budget.
When are their fees charged? This helps you understand the timing of the charges and how they align with your budgeting and cash flow.
Are there any contracts required for their services? Knowing whether a contract is required will help you understand the level of commitment you need to make to the company and how it may affect your ability to discontinue their services if needed.
What is their policy for refunds? Knowing the company’s refund policy will help you understand your rights and options in case of dissatisfaction with their services.
Do they have any guarantees or metrics for lead quality? If the company provides any guarantees or metrics for lead quality you’ll have a better idea about the level of confidence they have in their lead generation processes and the level of assurance they provide to their customers.
Our List of B2B Lead Generation Companies
Now that you know what to ask, here are some of the B2B lead generation companies out there.
LeadPost
Our favorite is LeadPost of course. LeadPost is a website visitor identification company, which means that it generates leads from your website traffic through a single line of code. LeadPost is an alternative to companies like Leadfeeder and Lead Forensics.
But Leadfeeder and Lead Forensics just provide you with the names of the companies your website visitors work for. LeadPost will actually collect their name, mailing address, and email address so you can contact your visitors through email, display ads, paid social, and direct mail.
Better yet, you can deliver all those campaigns from within LeadPost’s integrated retargeting platform.
CIENCE
CIENCE is a company that provides both software-as-a-service (SaaS) and people-as-a-service (PaaS) solutions to help build pipeline for its clients. They use a combination of product, people, and process to start sales conversations for its clients.
The company claims that their business model is virtuous, where when their clients grow, they grow too. They say this is based largely on a company culture that empowers their team to quickly solve problems and drive results for their clients.
Their process involves testing and experimenting to find a formula that produces regular and reliable results for their clients’ sales teams.
DemandScience
DemandScience is a B2B data company that partners with businesses to build their pipelines through accurate data and predictive insights. This enables sales and marketing professionals to identify, activate and convert the right buyers at the right time, and achieve their growth goals.
They claim to have a global audience of in-market B2B technology buyers that comes from outbound engagement and intent data exclusive to DemandScience. The company offers services such as identifying, activating and converting leads. They have been recognized as a Fortune Best Workplaces and a Fastest Growing Company.