SEO or Google ADS: Make the right choice!
Posted: Sun Jan 19, 2025 7:12 am
Creativemotions»SEO & Marketing»SEO or Google ADS: Make the right choice!
SEO or AdWords: Make the Right Choice
Most entrepreneurs who carry out a project in the web universe have the bad habit of contrasting natural positioning (SEO) and paid positioning or SEA – Google ADS.
Therefore, many build their digital marketing strategy around one of the two while neglecting the other, making a serious mistake.
Indeed, as we will see in this article, SEO and SEA both have real advantages and it is very likely that from their complementarity you can expect the best results for your digital projects.
The advantages of a Google ADS advertising campaign
Paid advertising has, in Italy, as many supporters as opponents. Some people criticize it for being expensive and for the results that are not always up to par. Others, on the contrary, believe that it is essential because peru phone number data positioning takes a long time before bearing fruit.
Google Ads Ads
In reality, it is necessary to go beyond the question of costs and instead focus on the advantages that a Google ADS advertising campaign can offer:
High visibility and traffic . By purchasing ads, you are guaranteed to gain visibility as your site will appear above the natural results. Even though these ads are actually seen by only 20 to 30% of Internet users, they can generate significant traffic to your website.
Better product rating for the simple reason that Google ADS results allow you to display photos while organic results contain only text.
More qualified visitors. There is no point in attracting people to your site who are not interested in what you have to offer. Well, with Google ADS, you can get ultra-precise targeting for your ads, which means that only potential customers will see them.
SEO Analysis Banner
The Benefits of an SEO Strategy
Natural positioning ( SEO) is a real art that any project promoter in the web universe must try to master if he wants his site to be seen by as many people as possible.
Results of a natural SEO positioning
While it doesn’t necessarily involve the expense of paid placement, natural placement still involves a real investment, both financially and in terms of time.
Make no mistake, natural positioning is a real investment that can sometimes only bear fruit after several months.
With this and in light of the advantages it offers, it is impossible to do without:
Sustainable traffic generation . If advertising allows you to generate traffic during the period in which you buy ads, everything stops when you stop spending. Natural positioning guarantees you stable and lasting traffic. If it is more difficult to generate traffic at the beginning of the project, it will be assured later in the medium and long term.
Better Click-Through Rate . Even though organic results are below “advertised” results, they are still more clicked on. In fact, 70% of clicks are made on organic results.
Developing an Online Reputation . Internet users have a habit of linking online to companies they know. But now, how do you make yourself known? Well, natural SEO is a great tool because by implementing an SEO strategy, you will create multiple gateways to your website.
SEO and Google ADS are complementary
As we have just seen, SEO and SEA both offer their share of advantages to project promoters in the web world.
You may also have noticed that they are substantially different, which means that the techniques you apply depend mostly on your project and your goals.
Therefore, it will be especially necessary to use natural positioning and Google ADS at the right time. In order to launch the website, it will be necessary to ensure that it is technically optimized for SEO. This is the basis for hoping to be able to exist on the web.
If you want to quickly make your site known and win customers as soon as possible, some targeted ADS campaigns are essential. It is during the start-up of the business that paid positioning is most relevant.
Writing Content for SEO
After the launch of the site, it is not necessary to conduct rather expensive aggressive communications but, it is essential to set up a natural positioning strategy that aims to make your website as visible as possible.
To do this, surround yourself with a team of experienced editors and content creators to publish regularly as your goal is to position your website on a maximum of target keywords and expressions, competitive or not.
Nothing prevents you, continuing your SEO strategy, from repeating an ADS campaign, for example to support the implementation of a promotion.
Between SEO or Google ADS, do not make any choice and use each wisely. In other words, SEA can be used to advertise your site at launch and, if the budget allows, to promote your promotions.
SEO or AdWords: Make the Right Choice
Most entrepreneurs who carry out a project in the web universe have the bad habit of contrasting natural positioning (SEO) and paid positioning or SEA – Google ADS.
Therefore, many build their digital marketing strategy around one of the two while neglecting the other, making a serious mistake.
Indeed, as we will see in this article, SEO and SEA both have real advantages and it is very likely that from their complementarity you can expect the best results for your digital projects.
The advantages of a Google ADS advertising campaign
Paid advertising has, in Italy, as many supporters as opponents. Some people criticize it for being expensive and for the results that are not always up to par. Others, on the contrary, believe that it is essential because peru phone number data positioning takes a long time before bearing fruit.
Google Ads Ads
In reality, it is necessary to go beyond the question of costs and instead focus on the advantages that a Google ADS advertising campaign can offer:
High visibility and traffic . By purchasing ads, you are guaranteed to gain visibility as your site will appear above the natural results. Even though these ads are actually seen by only 20 to 30% of Internet users, they can generate significant traffic to your website.
Better product rating for the simple reason that Google ADS results allow you to display photos while organic results contain only text.
More qualified visitors. There is no point in attracting people to your site who are not interested in what you have to offer. Well, with Google ADS, you can get ultra-precise targeting for your ads, which means that only potential customers will see them.
SEO Analysis Banner
The Benefits of an SEO Strategy
Natural positioning ( SEO) is a real art that any project promoter in the web universe must try to master if he wants his site to be seen by as many people as possible.
Results of a natural SEO positioning
While it doesn’t necessarily involve the expense of paid placement, natural placement still involves a real investment, both financially and in terms of time.
Make no mistake, natural positioning is a real investment that can sometimes only bear fruit after several months.
With this and in light of the advantages it offers, it is impossible to do without:
Sustainable traffic generation . If advertising allows you to generate traffic during the period in which you buy ads, everything stops when you stop spending. Natural positioning guarantees you stable and lasting traffic. If it is more difficult to generate traffic at the beginning of the project, it will be assured later in the medium and long term.
Better Click-Through Rate . Even though organic results are below “advertised” results, they are still more clicked on. In fact, 70% of clicks are made on organic results.
Developing an Online Reputation . Internet users have a habit of linking online to companies they know. But now, how do you make yourself known? Well, natural SEO is a great tool because by implementing an SEO strategy, you will create multiple gateways to your website.
SEO and Google ADS are complementary
As we have just seen, SEO and SEA both offer their share of advantages to project promoters in the web world.
You may also have noticed that they are substantially different, which means that the techniques you apply depend mostly on your project and your goals.
Therefore, it will be especially necessary to use natural positioning and Google ADS at the right time. In order to launch the website, it will be necessary to ensure that it is technically optimized for SEO. This is the basis for hoping to be able to exist on the web.
If you want to quickly make your site known and win customers as soon as possible, some targeted ADS campaigns are essential. It is during the start-up of the business that paid positioning is most relevant.
Writing Content for SEO
After the launch of the site, it is not necessary to conduct rather expensive aggressive communications but, it is essential to set up a natural positioning strategy that aims to make your website as visible as possible.
To do this, surround yourself with a team of experienced editors and content creators to publish regularly as your goal is to position your website on a maximum of target keywords and expressions, competitive or not.
Nothing prevents you, continuing your SEO strategy, from repeating an ADS campaign, for example to support the implementation of a promotion.
Between SEO or Google ADS, do not make any choice and use each wisely. In other words, SEA can be used to advertise your site at launch and, if the budget allows, to promote your promotions.