IAB SPAIN PRESENTS IMPORTANT NEWS TO BOOST THE
Posted: Sun Jan 19, 2025 6:49 am
The Interactive Advertising Bureau (IAB Spain), the association representing the interactive advertising sector in digital media in Spain, ended 2008 on a very positive note with 126 member companies, which represents a growth of 31% compared to 2007. This growth reflects the positive moment experienced by the interactive sector and the interest generated among the companies that make it up.
New developments for 2009
Now that 2008 has come to an end, IAB Spain bc data thailand is looking ahead to 2009 with new projects and the
objectives of, on the one hand, contributing to the daily activity of its members and, on the other, continuing to promote the development of the sector and its establishment among advertisers.
To this end, IAB has focused its innovations on the following areas:
o Events: IAB has created the brands “IAB Thematic Breakfasts” and “
IAB International Meetings” with the aim of offering debate and training meetings on online advertising,
the former being exclusive to members and the latter open and free for members.
o Research: IAB will strengthen its market research offering by offering, in addition to its
classic Online Investment Study, a package of 5-6 additional reports on the
main activities of the interactive sector.
o Working Groups: In 2009, IAB will have 9 working groups open to the participation
of its members: three newly created groups (Mobile, Search Engines and Lobby) that join the six already active ones (Interactive Agencies, Advertising Formats, Online Media,
TVi, Social Media and Audience Measurement).
New developments for 2009
Now that 2008 has come to an end, IAB Spain bc data thailand is looking ahead to 2009 with new projects and the
objectives of, on the one hand, contributing to the daily activity of its members and, on the other, continuing to promote the development of the sector and its establishment among advertisers.
To this end, IAB has focused its innovations on the following areas:
o Events: IAB has created the brands “IAB Thematic Breakfasts” and “
IAB International Meetings” with the aim of offering debate and training meetings on online advertising,
the former being exclusive to members and the latter open and free for members.
o Research: IAB will strengthen its market research offering by offering, in addition to its
classic Online Investment Study, a package of 5-6 additional reports on the
main activities of the interactive sector.
o Working Groups: In 2009, IAB will have 9 working groups open to the participation
of its members: three newly created groups (Mobile, Search Engines and Lobby) that join the six already active ones (Interactive Agencies, Advertising Formats, Online Media,
TVi, Social Media and Audience Measurement).